Description
We are seeking a dynamic and motivated Social Media Executive to join our team at our well-established digital marketing firm. The ideal candidate will have a passion for social media, creativity, and a desire to help brands grow their online presence.
Responsibilities
- Develop and implement creative social media strategies to enhance brand awareness and engagement.
- Manage social media accounts across various platforms including Facebook, Twitter, Instagram, and LinkedIn.
- Create, curate, and schedule engaging content (graphics, videos, articles) tailored to target audiences.
- Monitor social media trends, tools, and applications, and provide insights on performance metrics.
- Collaborate with the marketing team to align social media efforts with overall marketing campaigns.
- Engage with followers and respond to inquiries in a timely manner to foster community.
- Analyze social media performance and prepare reports to track growth and engagement.
- Stay updated on industry trends and competitor activities.
Skills and Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proficient in social media platforms and their respective analytics tools.
- Strong written and verbal communication skills.
- Basic graphic design skills (experience with tools like Canva or Adobe Creative Suite is a plus).
- Understanding of social media algorithms and best practices.
- Ability to work independently and as part of a team.
- Creative thinking and problem-solving abilities.
