Company Description
Volar Fashion is a global fashion house with over 20 years of expertise in women's footwear, handbags, sunglasses, and apparel. Known for combining artisanal craftsmanship with trend-driven design, the company provides end-to-end services from product concept to digital commerce. Operating as the manufacturer for Rag & Co and the exclusive distributor for London Rag, Volar Fashion has a strong presence in the United States, Southeast Asia, Dubai, and the United Kingdom. With a commitment to sustainability, the company integrates responsible sourcing, reusable materials, and eco-friendly packaging into its production processes. Volar Fashion is dedicated to delivering high-quality, responsibly-made products that connect artisans, brands, and consumers worldwide.
Location: Kandivali West
About the Role
We are seeking a creative and experienced Social Media Executive to join our D2C women's fashion brand. The ideal candidate will be responsible for planning, executing, and optimizing online marketing initiatives to build brand visibility, drive engagement, and grow our community.
Key Responsibilities
- Plan and execute social media strategies to align with business goals and target audience.
- Assist in photoshoots, product styling, mood board creation, product naming, descriptions, and creative assets for social media.
- Research, conceptualize, and develop marketing campaigns while monitoring performance and optimizing strategies.
- Manage the brand's website and e-commerce platform, ensuring updated product listings and a seamless user experience.
- Spearhead monthly email newsletters to engage and retain customers.
- Identify and collaborate with key digital influencers to enhance brand visibility.
- Develop engaging content for platforms including Instagram, Facebook, Twitter, Pinterest, Snapchat, and YouTube; explore new and relevant channels.
- Plan, create, post, and manage daily content across all platforms in alignment with the brand's voice and objectives.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 23 years of relevant experience in social media marketing (fashion industry experience preferred).
- Proven knowledge of influencer marketing, content writing, and campaign strategy.
- Proficiency in video editing, content marketing, and social media management tools.
- Strong analytical, communication, and time-management skills.
- Excellent command of English communication and writing skills.
- Creative mindset with the ability to define and articulate a fashion brand identity.
Skills Required
- Social Media Marketing (SMM)
- Content Marketing & Strategy
- Influencer Marketing
- Content Writing & Product Descriptions
- Pinterest, Snapchat, YouTube Marketing
- Video Editing & Creative Development
- Website & E-commerce Management
- Social Media Management Tools
- If you are passionate about fashion, creativity, and digital marketing, and can join immediately, we'd love to hear from you!
