Social Media Executive & UGC Creator

About the Brand:

Paulsons is a Women's Ethnicwear brand built on over 40 years of trust. We bring together thoughtfully designed silhouettes, premium fabrics and exceptional quality to create clothing that feels as good as it looks. From everyday essentials to occasion wear, every piece is made with an emphasis on comfort, detail and lasting value.

About the Role:

We're looking for a candidate for the position of Social Media Executive & UGC Creator who can do more than just manage a content calendar. We want someone who understands social media, knows what makes people stop scrolling, and is confident enough to be the face of the content.

You'll be creating content for Paulsons across Instagram and other social platforms, regularly visiting our stores, appearing on camera, talking about products, interacting with customers, and bringing the brand to life through engaging, relatable content.

Location: Okhla Phase 1, Delhi

Type: Full-time, On-site

Working Days: Monday to Saturday

Experience: 1-3 years

Compensation: Up to 4.8 LPA

Vacancies: 1

Role & Responsibilities:

• Own day-to-day social media execution across Instagram and other relevant platforms.
• Ideate and create Reels, UGC videos, talking videos, Stories and trend-led content.
• Comfortable participating in in-house outfit trials.
• Comfortable featuring & speaking on camera in both Hindi and English.
• Visit Paulsons stores to create content around products, customers, styling, new launches and the overall shopping experience.
• Identify relevant trends, formats, hooks and audio and adapt them to the brand.
• Plan and maintain content calendars in collaboration with the marketing team.
• Write engaging captions, hooks and social copy.
• Shoot and edit short-form content using a phone and editing tools such as CapCut.
• Track social media performance and understand what content is working and why.
• Work closely with the creative, marketing and store teams to execute campaigns and content ideas.

Skills & Requirements:

• 1–3 years of experience in social media, content creation, UGC or a similar role.
• Exceptional communication and presentation skills.
• Fluent and confident in both Hindi and English.
• Highly presentable, energetic and naturally extroverted.
• Extremely comfortable being on camera and speaking to an audience.
• Strong understanding of Instagram, Reels, Stories and current social media trends.
• Someone with a natural eye for fashion, aesthetics and storytelling.
• Proactive, organised, and able to take an idea from concept to execution.
• Comfortable shooting content independently and working in a fast-paced environment.

Bonus points if you:

• Have worked with a fashion, lifestyle or D2C brand.
• Have experience being the face of a brand or creating talking-lead/UGC content.
• Understand Instagram analytics and social media growth.
• Have a strong personal Instagram or content portfolio.