Social Media Executive

Job Description

Social Media Lead – Restaurant Content & Food Styling

Location: Worli, Mumbai

Industry: Fine Dine / Hospitality / Multi-Cuisine Restaurant Chain

Experience: 3–6 years (restaurant / food brand experience mandatory)

Salary- INR 30,000 to INR 40,000 per month

Role Objective

We are looking for a hands-on Social Media Lead who understands restaurants, food, and fine-dining aesthetics and can work closely with chefs, photographers, and videographers to create premium, brand-aligned visual content.

This role is not limited to posting—it involves planning, food styling, shoot direction, and on-floor execution.

Key Responsibilities

1. Content Planning & Shoot Direction

•Plan and execute food, ambience, chef, and experience shoots

•Create detailed shoot briefs for photographers and videographers

•Decide what to shoot, when to shoot, and how to shoot without disrupting service

•Direct shoots to ensure brand consistency and fine-dine standards

2. Food Styling & Visual Supervision

•Assist chefs during plating specifically for camera presentation

•Ensure correct:

•Garnish placement

•Sauce flow and shine

•Portion balance

•Freshness and temperature timing

•Style food, tables, and flat-lays while respecting the chef's vision

•Ensure all visuals look premium, clean, and elegant

3. Restaurant & Service Understanding

•Work in sync with kitchen and service teams during live operations

•Understand:

•Kitchen workflow & peak hours

•Fine-dine service etiquette

•Table setup, cutlery, glassware & linen standards

•Maintain guest privacy and hygiene norms during shoots

4. Photographer & Videographer Coordination

•Act as the single point of contact for creative teams on floor

•Guide angles, lighting mood, and storytelling

•Ensure no incorrect food, service, or hygiene visuals are captured

•Review raw content and shortlist final assets

5. Social Media Execution

•Manage Instagram, Facebook, Google Business updates & LinkedIn

•Write refined captions aligned with brand voice

•Plan reels, stories, and campaigns for:

•Menu launches

•Chef features

•Festive promotions

•New outlet openings

•Coordinate with marketing for paid campaigns when required

6. Review & Reputation Support

•Coordinate responses to online reviews in a professional manner

•Highlight positive guest feedback as social proof content

•Escalate sensitive issues internally when required

Mandatory Skills & Experience

•Proven experience in restaurants, hospitality, or food brands

•Strong knowledge of food styling and plating for camera

•Experience working with photographers and videographers

•Understanding of fine-dining service and restaurant operations

•Strong aesthetic sense for luxury & premium brands

•Comfortable working on-floor during service hours

Preferred Qualifications

•Background in hospitality marketing or food content

•Understanding of camera angles, lighting, and food videography

•Experience with multi-location restaurant brands

•Ability to manage multiple outlets and shoots

What This Role Is NOT

• A desk-only social media posting job

• A pure influencer management role

• A generic digital marketing position

What This Role IS

• A restaurant-aware visual content lead

• A bridge between chef, service team, and creative professionals

• A key contributor to brand perception, footfall, and revenue

Reporting To

Founders