Social Media Executive

About the Company

Tomatotree Digital Pvt. Ltd. is a full-stack digital growth agency specializing in SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Local SEO, Performance Marketing,Content Marketing,Influencer Marketing and result-driven digital strategies. Recognized by Startup India and Kerala Startup Mission, we're headquartered in Kochi and serve clients across India, Australia, Ireland, and the UAE.

We partner with startups, SMEs, and established businesses to improve visibility, generate quality leads, and increase conversions through integrated, data-driven strategies. Our approach combines technical excellence and performance marketing discipline to deliver measurable long-term business growth.

Job Summary

Tomatotree Digital is seeking a Social Media Marketing Executive to plan, create, execute, and optimize social media campaigns across platforms. You'll manage Tomatotree Digital's internal social presence while executing strategic campaigns for our diverse client portfolio across Instagram, Facebook, LinkedIn, and TikTok. The role requires creative thinking, strong content coordination, community management expertise, and the ability to drive engagement and measurable social media growth across multiple accounts simultaneously.

Key Responsibilities

• Plan and execute social media strategies for both Tomatotree Digital's brand and multiple client accounts
• Manage daily posting, scheduling, and community engagement on Instagram, Facebook, LinkedIn, and TikTok for internal and client channels
• Create and optimize paid social advertising campaigns (Meta Ads, LinkedIn Ads) to drive brand awareness, lead generation, and conversions
• Develop content calendars and publishing schedules aligned with business goals, seasonal campaigns, and client objectives
• Collaborate with graphic designers and content creators to develop high-quality social media creatives (posts, reels, carousels, stories, video content)
• Monitor social media analytics and track KPIs (reach, engagement, clicks, conversions, follower growth) for all managed accounts
• Prepare performance reports with insights and optimization recommendations for internal and client stakeholders
• Respond to comments, messages, and customer inquiries on behalf of Tomatotree Digital and clients
• Run social media contests, giveaways, campaigns, and engagement initiatives to boost community growth
• A/B test ad creatives, copy, captions, and posting times to optimize campaign performance
• Manage influencer outreach and collaboration opportunities for brand partnerships
• Coordinate with internal teams to showcase Tomatotree case studies, thought leadership, and company updates
• Maintain brand consistency and tone across all social channels
• Stay updated with platform algorithm changes, emerging trends, and best practices (Meta, LinkedIn, TikTok, Instagram)
• Manage multiple client projects simultaneously and meet tight deadlines in a fast-paced environment

Required & Preferred Skills

• Hands-on experience with Meta Ads Manager and Meta Business Suite
• Strong understanding of social media marketing across Instagram, Facebook, LinkedIn, and TikTok
• Proven experience managing multiple social media accounts simultaneously
• Knowledge of analytics tools (Meta Insights, Google Analytics, native platform analytics)
• Excellent copywriting skills for social media (captions, ad copy, CTAs)
• Strong visual communication sense and ability to brief designers on content requirements
• Good communication and team coordination skills
• Ability to meet tight deadlines and manage multiple projects simultaneously
• Creative thinking with attention to detail and brand consistency
• Experience with content creation (video editing, graphic design basics, or Canva proficiency)
• Knowledge of paid social advertising (Meta Ads, LinkedIn Ads, TikTok Ads)
• Experience in community management and customer engagement
• Familiarity with content calendar tools (Notion, Monday.com, or similar)
• Understanding of influencer marketing and brand partnership strategies
• Basic knowledge of Adobe Creative Suite or video editing tools
• Experience with Reels, TikTok, and short-form video content creation and optimization
• Understanding of conversion tracking and ROI measurement for social campaigns

Qualifications & Experience

• Experience: 1–3 years in social media marketing (agency experience strongly preferred)
• Portfolio of social media campaigns you've managed (Instagram, Facebook, LinkedIn, TikTok)

Working Hours

9:00 AM – 6:00 PM (Monday to Friday)

WFO only

Why Join Tomatotree Digital

• Manage both internal brand growth and diverse client social media campaigns
• Work with cutting-edge social media strategies and emerging platforms
• Develop expertise in paid social advertising and community engagement
• Support clients across multiple geographies and industries
• Rapid skill development in a fast-paced, growth-focused environment
• Exposure to full-stack digital strategy and integrated marketing execution