Social Media Executive

Company Description

Thistle Media is a dynamic digital transformation company specializing in delivering comprehensive digital solutions. We utilize our in-depth understanding of customer experience and cutting-edge digital technologies to help businesses achieve their goals. Known for our innovative approach, we are committed to driving growth and success for our clients. To discover more about what we offer, visit our website or contact us for a free consultation.

Roles & Responsibilities

• Own day‑to‑day execution: schedule/publish posts; maintain hygiene on Facebook, Instagram, LinkedIn, X/Twitter, Threads and YouTube.
• Support monthly content strategy: translate campaign objectives into platform‑wise content plans and calendars
• Campaign ideation: propose hooks, reels ideas, contests, and creator/UGC angles aligned to brand goals.
• Publishing and Scheduling the posts on different platforms
•   Ad‑copy support: write crisp ad headlines, primary text, and descriptions for Meta; assist with Google Ads copy extensions.
•  Reporting & insights: track KPIs (reach, engagement rate, CTR, saves, clicks, leads); build weekly and monthly reports with clear takeaways.
• Measure & optimize: suggest A/B tests for creatives, captions, hashtags, posting times, and landing pages.
• AI & tools: explore and responsibly use AI for copy first‑drafts, post variants, and basic analysis; document learnings.
• Collaboration: brief designers with sharp, single‑minded messages; coordinate with performance marketing on objectives (CPC/CPL/CPI).
• Community management: respond to DMs/comments, escalate issues, and protect brand tone and response SLAs.
•  Platform hygiene: keep bios, highlights, tags, CTAs, and link‑in‑bio updated; ensure asset naming and UTM conventions are followed.
•  Social listening & benchmarking: track competitors, trends, and relevant audios; share quick win opportunities in the weekly huddle.
• Basic SEO/SMO: optimize captions, alt text, and metadata; ensure keyword‑aligned copy where relevant.
• Quality control: run pre‑publish QA (spellcheck, logo usage, brand colors, dimensions, safe zones, policy compliance).
•  Governance: maintain content tracker, asset library, and version control; log experiments and results.
• Must‑have skills: strong written communication, attention to detail, platform know‑how, comfort with spreadsheets/Docs, and an analytical mindset.
• Nice‑to‑have: basic design skills (Canva/Figma), familiarity with Meta Business Suite/Hootsuite/Buffer, and beginner‑level Google Analytics