Social Media Executive

Scanning Pens is a global leader in assistive technology, providing award-winning, portable scanning pens that read text aloud using a human-like digital voice. These tools are specifically designed to support students with dyslexia and other learning disabilities, improving their confidence and educational outcomes. With a mission to raise awareness about dyslexia through initiatives like #SucceedWithDyslexia, Scanning Pens promotes global understanding of learning challenges. Operating in the United Kingdom, United States, Canada, India, and Australia, the company is committed to empowering learners at every educational level by making reading accessible for everyone.

This is a full-time on-site role for a Social Media Executive, based in Mumbai. The Social Media Executive will be responsible for managing and optimizing the organization's social media presence. Day-to-day tasks include developing and executing social media strategies, planning and scheduling content, creating engaging posts, maintaining consistent communication to grow online communities, and analyzing social media performance metrics. Collaboration with internal teams and staying updated on social media trends will be crucial in contributing to the company's mission of raising awareness and supporting learners worldwide.

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Skills in Media Planning and effective Communication
• Strong Writing skills for creating engaging content for diverse audiences
• A deep understanding of social media platforms and trends
• Ability to analyze social media metrics to assess campaign effectiveness
• Previous experience in marketing or social media roles is preferred
• Creativity, attention to detail, and organizational skills
• Bachelor's degree in Marketing, Communication, or a related field