Social Media Executive

Job Title: Social Media Executive

Company: Rrayze Business Solutions

Location: Gurugram (Sector 67)

Experience: Minimum 2 years

About Us:

Rrayze Business Solutions is a leading consulting and outsourcing firm with a presence across 17 countries and 15 Indian states. We specialize in Finance, HR Outsourcing, Recruitment, Compliance, and Business Support Services.

Key Responsibilities:

• End-to-End Social Media Management & Growth:

Manage and execute daily content across LinkedIn, YouTube, Instagram, and Facebook, with a strong focus on building and scaling pages from scratch. Plan and implement content calendars and organic growth strategies to improve reach, engagement, and followers while ensuring alignment with brand guidelines and audience targeting.

• Content Creation, Video Strategy & Distribution:

Create engaging content including captions, creatives, reels, short-form videos, and educational content. Handle basic scripting and execution of video-based formats including podcasts, ensuring effective distribution across platforms, especially LinkedIn and YouTube.

• Performance Tracking, Engagement & Collaboration:

Track performance metrics, analyze results, and prepare weekly/monthly reports with actionable insights. Monitor trends, competitor activities, and platform updates while managing audience engagement (comments/messages) and coordinating with internal teams for campaigns and content alignment.

Requirements:

• Experience & Platform Expertise:

Minimum 2 years of hands-on experience in Social Media Management with strong working knowledge of LinkedIn and YouTube, along with Instagram and Facebook.

• Growth Mindset & Strategy Execution:

Proven ability or strong understanding of growing social media platforms organically from scratch, including content planning, audience targeting, engagement strategies, and performance analysis.

• Content & Tools Proficiency:

Experience in creating engaging content, including educational and podcast-style formats, along with working knowledge of design and video editing tools such as Canva, CapCut, or similar.

• Communication & Portfolio:

Strong communication skills with a creative and strategic mindset. Prior experience managing LinkedIn pages or YouTube channels is preferred, and candidates should be comfortable sharing portfolio/work links of pages or channels handled.