Rama University is seeking a creative, dynamic, and result-oriented Social Media Executive to manage and strengthen the University's digital presence across various social media platforms. The ideal candidate should possess excellent content creation skills, a strong understanding of social media trends, audience engagement strategies, and digital marketing practices.
Key Responsibilities:-
- Manage and maintain the University's social media platforms including Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other relevant channels.
- Create, curate, and publish engaging content including posts, reels, stories, videos, blogs, and promotional campaigns.
- Develop and execute social media calendars aligned with the University's branding and marketing objectives.
- Coordinate with creative, admissions, academic, and event teams to generate impactful content.
- Monitor social media trends, competitor activities, and emerging digital marketing practices.
- Increase audience engagement, followers, reach, and brand awareness through innovative campaigns.
- Cover university events, seminars, conferences, workshops, cultural activities, and placement drives through live updates and content creation.
- Track, analyze, and report social media performance metrics using analytics tools.
- Manage paid social media campaigns and optimize ad performance.
- Ensure consistency in branding, messaging, and visual identity across all digital platforms.
- Respond to comments, messages, and audience queries in a timely and professional manner.
Required Qualification:-
- Bachelor's Degree in Marketing, Mass Communication, Journalism, Digital Media, Public Relations, or a related field.
- 2–5 years of experience in Social Media Management, Digital Marketing, or Content Marketing.
- Experience in the Education/Higher Education sector will be preferred.
Required Skills:-
- Social Media Management
- Content Creation & Content Strategy
- Copywriting & Creative Writing
- Digital Marketing
- Community Management
- Social Media Analytics
- Campaign Planning & Execution
- Video Content Creation
- Photography & Videography
- Branding & Corporate Communication
- Influencer Outreach
- Paid Social Media Advertising
- Event Coverage & Live Posting
- Trend Analysis
- SEO Basics
- Canva & Graphic Designing
Preferred Tools:-
- Meta Business Suite
- LinkedIn Campaign Manager
- Google Analytics
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Hootsuite / Buffer
- Google Workspace
KPI
- Growth in followers and audience engagement
- Social media reach and impressions
- Lead generation through social campaigns
- Content performance metrics
- Brand visibility and awareness
- Event promotion and digital coverage effectiveness
- Website traffic generated through social media
Apply on [Confidential Information]
