Company Name: Avadh Rail Infra Ltd
Job Title: Social Media & Community Engagement Executive
Employment Type: Full-time
Location: Lucknow (HQ)
Experience: 3 + Years
About the Role
We are looking for a creative and professional social media & Community Engagement Executive to manage our presence across professional social media platforms such as LinkedIn and X (Twitter). The role involves creating high-quality creatives/ content, engaging with project manager and leadership teams, and communicating about the company's progress and achievements across projects in Indian Railways, Defence, and other allied industries to our audience.
This position requires a strong command of written English, an eye for detail and design, and the ability to interact professionally with a diverse audience including officials, industry partners, users/ followers, project managers and leadership teams.
The ideal candidate is a blend of a storyteller and a visual designer, capable of translating project updates into engaging, professional content.
Key Responsibilities
- Content Strategy & Drafting: Manage and grow the company's presence on LinkedIn, X (Twitter), and other relevant platforms. Draft clear, professional, and engaging content in English for posts, updates, and announcements and translate technical milestones into compelling narratives
- Visual Design: Create posters, flyers, infographics, and creatives using tools like Canva or similar platforms to highlight company achievements, project launches, and corporate announcements
- Platform Management: Publish regular updates showcasing company milestones, project progress, deployments, pilots, and achievements in Indian Railways, Defence, and allied sectors whilstensuring content is optimized for each platform's unique audience
- Community Engagement: Actively interact with users and followers in a professional, courteous, and brand-aligned manner and monitor comments, messages, and mentions, and respond appropriately or escalate when required
- Coordinate with internal technical and leadership teams to accurately translate technical milestones and work into public-facing content and work closely with internal teams to gather photos and progress for ongoing projects
- Maintain a consistent brand voice and visual identity across all social media platforms and track basic engagement metrics
Required Skills & Qualifications
- Excellent written English communication and drafting skills
- Proven ability to create professional creatives using Canva or equivalent design tools
- Good understanding of LinkedIn and X (Twitter) as professional communication platforms
- Comfortable engaging with users and officials in a formal and professional tone
- Ability to understand and communicate work related to technology, infrastructure, Railways, or Defence
- Attention to detail and consistency in content quality
Preferred Qualifications
- Prior experience managing social media for B2G, B2B, infrastructure, engineering, or technology companies
- Familiarity with Indian Railways, Defence sector, or public sector projects
- STEM (Science, Technology, Engineering, and Mathematics) background
- Understanding of branding, content calendars, and engagement analytics
What We Offer
- Opportunity to work closely with projects in Indian Railways and Defence sectors
- Exposure to high-impact national infrastructure and technology initiatives
- A professional work environment with scope for creativity and growth
- Competitive compensation based on skills and experience
