About Purple United Kids
Purple United Kids is a premium fashion brand dedicated to creating stylish, high-quality apparel and footwear for children. With a focus on comfort, durability, and design, we blend playful creativity with modern trends to empower young personalities to shine. Our collections are crafted with care, ensuring every piece reflects the spirit of childhoodvibrant, expressive, and endlessly imaginative.
Role Summary:
As the Social Media Executive you will be responsible for driving our brand's digital footprint across social media, content platforms, and online communities. You'll lead the development and execution of digital strategies that resonate with kids, parents, and caregivers, aligning with brand values and business goals.
key Responsibilities:
- Strategy & Planning
- Develop and lead the digital and social media strategy for Purple United Kids across all platforms (Instagram, YouTube, TikTok, Facebook, X, Pinterest, etc.)
- Define KPIs and performance goals aligned with brand awareness, engagement, and growth.
- Content & Campaign Management
- Oversee the content calendar and digital campaigns from ideation to execution.
- Collaborate with creative, marketing, and product teams to produce child-appropriate, on-brand content.
- Ensure all content complies with COPPA and other relevant digital child safety regulations.
- Community & Influencer Engagement
- Build and manage relationships with influencers, content creators, and kid-safe platforms.
- Foster an engaged digital community of parents, caregivers, and young fans.
- Performance & Analytics
- Analyze campaign performance and audience insights to optimize strategy and drive ROI.
- Prepare regular reports on social and digital metrics, highlighting trends and opportunities.
- Team Leadership
- Lead and mentor a team of digital content creators, community managers, and freelancers.
- Manage external agencies and digital partners.
Qualifications:
- 1-3+ years of experience in digital marketing and social media management, ideally in a kid- or family-focused brand.
- Strong knowledge of digital platforms, trends, and technologies.
- Experience with paid media campaigns, influencer partnerships, and content creation workflows.
- Passion for storytelling, creativity, and child-safe digital experiences.
- Excellent project management and communication skills.
- Familiarity with compliance and regulatory guidelines in kids media (COPPA, GDPR-K, etc.) is a plus.
Preferred Tools & Platforms:
- Meta Business Suite, Facebook Ads Manager, YouTube Studio
- Google Analytics, Sprout Social, Hootsuite, or similar
- Adobe Creative Suite, Canva, or similar
- Shopify, WordPress, or CMS experience a plus
