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Job Description
We're Hiring: Social Media Executive
Location: Turbhe, Navi - Mumbai (On-site)
Experience: 1–2 years in Social Media management( preferably in D2C, fashion, or lifestyle)
About Nap Chief:
Nap Chief is India's premium kidswear brand that blends high-end design with playful, character-driven collections and the softest fabrics you can imagine.
But we're not just about clothes—we're building a cool, creative community for kids that helps them explore, express, and dream big.
What You'll Do:
- Own and build the monthly content calendar across Instagram, YouTube, LinkedIn, and more
- Create and pitch scroll-stopping campaigns tied to product launches, seasonal stories, and cultural moments
- Collaborate with design, content, influencer, and performance teams to shape high-performing reels, carousels, stories, and videos
- Spot trends early and experiment with new formats and creative ideas to keep our feed fresh and fun
- Lead creative brainstorms and reviews, turning big ideas into polished content
- Keep an eye on performance metrics (reach, engagement, saves, shares) and refine strategy accordingly
- Guide the brand voice across comments and DMs, building a warm, playful, and premium tone
- Support collaborations with influencers and paid media teams to amplify key stories
Who You Are:
Strategic & Creative: You can see the big picture and still love the day-to-day hustle
Trend-Lover: Instagram and YouTube are your playground—you always know what's new
Collaborative: You enjoy working closely with writers, designers, and editors
Brand-Savvy: You understand what makes a kidswear brand look premium yet playful
Metrics-Informed: You like checking numbers and tweaking content to do better
Inventive: You don't just follow trends—you remix them to fit our vibe
Tools You'll Use:
- Instagram, YouTube, LinkedIn (of course!)
- Trello, Asana, or Notion for planning
- Meta Insights, YouTube Studio for analytics
- Bonus: Canva, CapCut, or basic editing tools
Why You'll Love It Here:
Shape the voice and content strategy of a fast-growing kidswear brand
Work directly with creative leadership and see your ideas come to life
Be part of a young, collaborative, high-energy team
Help build a brand that kids (and parents) truly love
If this sounds like you, drop us your resume & portfolio/reel at [Confidential Information]
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