Job Description

About the Company

Position: Social Media Executive

Location: Surat, Gujarat

About the Company

LUMALUME creates contemporary lab-grown diamond jewelry with a strong focus on design, storytelling, and craftsmanship. As the brand expands globally, we are building a creative team that can translate our visual identity consistently across digital platforms.

About the Role

We are looking for a Social Media Executive who understands social media, has a strong eye for aesthetics, and knows how to turn ideas into content that feels right for a fine jewelry brand. This is a hands-on role that goes beyond scheduling posts. You will be involved across content planning, pre-production, shoots, influencer and creator coordination, content capture, publishing, and day-to-day social execution.

Key Responsibilities:

Social Media Planning & Execution

Assist in planning the social media grid and monthly content calendar.
Develop ideas for Reels, Stories, carousels, static posts, and other social-first formats.
Schedule and publish content across social platforms.
Coordinate content timelines, requirements, approvals, and deliverables.
Support the day-to-day execution of the brand's social media presence while maintaining visual consistency.

Pre-Production & Shoot Planning

Assist with pre-production and production for in-house shoots, campaigns, and social content.
Help plan shoot requirements, including models, influencers, props, locations, references, and content requirements.
Research and organise visual references and moodboards for upcoming shoots and campaigns.
Coordinate schedules and requirements with internal teams and external collaborators.
Ensure social-first content requirements are considered during campaign and product shoot planning.

Content Creation & BTS

Shoot social-first photo and video content for Reels, Stories, and other formats.
Capture behind-the-scenes content during in-house shoots, campaigns, and productions with external crews.
Identify spontaneous content opportunities during shoots and day-to-day brand activities.
Create quick, relevant content using a smartphone when a full production setup is not required.

Influencer & Production Coordination

Research and identify relevant influencers, models, photographers, and collaborators. ○ Reach out to influencers for potential collaborations.
Manage communication, follow-ups, timelines, and collaboration coordination.
Communicate confidently with models, photographers, influencers, and external production teams.
Assist with coordination before, during, and after shoots.

Trends, Research & References

Keep track of social media trends, influencers, brands, formats, and emerging content opportunities.
Continuously research references across jewelry, fashion, beauty, design, and culture.
Identify trends and formats that can be thoughtfully adapted to LUMALUME rather than simply following what is popular.
Maintain an organised reference library for future social content and campaigns.

Qualifications

Required Skills & Qualifications

1–3 years of experience in social media, content creation, or a creative environment.
Strong understanding of Instagram and how social-first content works.
A strong eye for aesthetics, composition, colour, and visual storytelling.
Strong communication skills and confidence when interacting with influencers, models, photographers, and production teams.
Comfortable being involved in both pre-production and on-ground production.
Working knowledge of Canva and Figma.
Comfortable shooting social content and BTS using a smartphone and professional camera.
Strong organisational and coordination skills.
Proactive and detail-oriented, with the ability to take an idea from planning through execution.
Ability to manage multiple content requirements and deadlines simultaneously.
Someone who actively follows social media trends, influencers, brands, and visual references.

Required Skills

1–3 years of experience in social media, content creation, or a creative environment.
Strong understanding of Instagram and how social-first content works.
A strong eye for aesthetics, composition, colour, and visual storytelling.
Strong communication skills and confidence when interacting with influencers, models, photographers, and production teams.
Comfortable being involved in both pre-production and on-ground production.
Working knowledge of Canva and Figma.
Comfortable shooting social content and BTS using a smartphone and professional camera.
Strong organisational and coordination skills.
Proactive and detail-oriented, with the ability to take an idea from planning through execution.

Preferred Skills

Previous experience with a fine jewelry, fashion, beauty, lifestyle, or design-led consumer brand.
Experience coordinating shoots, influencers, or models.
Basic photo and video editing skills.
Experience working on brand campaigns and content productions.
A portfolio or examples of social media work demonstrating a strong visual sensibility.

What We're Looking For

We are looking for someone who is equally comfortable planning a content calendar, finding references for an upcoming shoot, coordinating with a model or influencer, capturing BTS on set, and making sure the final content feels consistent with the brand.

You should be curious, visually aware, organised, and willing to be hands-on throughout the process, from the initial idea to the content going live.