Social Media Executive (LinkedIn & Content Creation Specialist)

Company Description Sovereign Global Markets Private Limited is a wealth management and financial advisory firm focused on guiding clients to financial success with integrity, trust, and transparency. The company offers specialized services across debt capital markets, fixed income for institutional and retail clients, corporate treasury, family office management, equity research, and high-frequency and proprietary trading. It also provides diversified investment solutions through third-party products such as mutual funds, insurance, and alternative investment funds, as well as an online bond platform to streamline bond investments. Sovereign Global serves individuals, families, and institutions including HNIs, UHNIs, family offices, corporate treasuries, financial advisors, and debt market participants. The firm's client-centric approach emphasizes personalized, evolving strategies aligned with changing financial needs and market insights.

Role Title: Social Media Executive (LinkedIn & Content Creation Specialist)

Experience Level: 1+ Years

Location: [Delhi]

Job Type: [Full-time]

Role Overview

We are looking for a high-energy, creative Social Media Executive with 1+ years of experience to lead our visual content creation across Instagram, LinkedIn, and YouTube. The ideal candidate is confident on-camera, skilled in Canva design, and capable of scripting, filming, and editing short and long-form video content. You will act as the face and voice of our multi-channel presence while actively driving community engagement and follower growth across all platforms.

Key Responsibilities

1. Content Creation & Design

• Present, host, and appear on-camera for short-form videos (Instagram Reels, YouTube Shorts, LinkedIn videos) and long-form YouTube content.
• Utilize Canva and lightweight video editing tools to produce polished video assets, carousels, thumbnails, and graphic posts.
• Adapt content seamlessly for platform specifics: professional text/carousels for LinkedIn, trend-driven short-form video for Instagram, and structured video formats for YouTube.

2. Channel Management & Scheduling

• Maintain and execute a consistent weekly/monthly content calendar for LinkedIn.
• Schedule and publish daily posts
• Optimize posts for maximum reach

3. Community Engagement & Growth

• Monitor notifications, respond to comments, and engage in relevant conversations on industry posts to build community trust.
• Interact with key industry stakeholders, partners, and prospects to drive organic visibility.
• Track and implement engagement strategies to grow company page followers and maintain high interaction rates.

4. Performance Tracking & Reporting

• Track monthly key performance indicators (KPIs) such as impressions, click-through rates, engagement rates, and follower growth.
• Prepare concise monthly analytics reports identifying top-performing posts and key audience trends.
• Experiment with new formats (LinkedIn polls, video posts, PDF carousels) based on performance data.

Required Skills & Qualifications

• Experience: 1+ years of dedicated experience managing professional social media pages (specifically LinkedIn).
• Tools: Hands-on proficiency in Canva (intermediate to advanced)
• Copywriting: Strong written communication skills with the ability to write clean, persuasive, professional English.
• Visual Design: Sharp aesthetic sense for typography, color balance, and clean visual layouts for professional audiences.
• Analytics: Basic understanding of LinkedIn Analytics and social media engagement metrics.
• Soft Skills: High attention to detail, strong time-management skills, and an eagerness to learn industry trends.