Experience Required: 48 years in social media management (preferably F&B, hospitality, or lifestyle brands)
Qualification: Graduate
About The Company
A leading player in the F&B and lifestyle space, the company is known for delivering memorable dining and lifestyle experiences. With a strong focus on creativity, innovation, and customer engagement, the brand is expanding its digital presence and looking for a dynamic professional to lead its social media voice.
Role Overview
We are seeking a
highly creative and strategic Social Media Executive to drive the digital presence of two lifestyle brands. This role goes beyond posting it requires content innovation, trend spotting, influencer collaborations, and campaign execution that boost visibility, engagement, and conversions.
Key Responsibilities
- Social Media Strategy & Content
- Build and manage monthly content calendars.
- Develop engaging, trend-driven content (posts, reels, stories, videos, carousels).
- Ensure brand tone and aesthetics remain consistent across platforms.
- Community Management
- Monitor and manage DMs, comments, and customer interactions.
- Grow and engage online communities meaningfully.
- Campaigns, Influencers & Collaborations
- Plan and execute influencer tie-ups, contests, and giveaways.
- Drive engagement campaigns aligned with marketing initiatives.
- Coordinate with agencies, creators, and photographers.
- Activations & Events (Digital Integration)
- Amplify on-ground activations, pop-ups, and events digitally.
- Create real-time, interactive content around brand experiences.
- Analytics & Reporting
- Track KPIs (reach, engagement, growth, conversions).
- Share regular reports with insights and recommendations.
- Budget & Vendor Management
- Manage spends for influencer campaigns, paid promotions, and content production.
- Coordinate with vendors and in-house teams for shoots, editing, and production.
- Collaboration
- Work closely with the Head of Marketing and Brand Marketing Executive to align social content with overall brand strategy.
Requirements
- 48 years of proven experience handling social media for F&B, lifestyle, or consumer brands.
- Expertise in Instagram, Facebook, LinkedIn (knowledge of emerging platforms is a plus).
- Strong understanding of trends, analytics, and influencer ecosystems.
- Proficiency in Canva, Photoshop, and short-form video editing tools.
- Creative thinker with excellent writing, visual, and storytelling skills.
- Ability to manage two brands simultaneously with consistency.
If you're passionate about digital storytelling and want to shape the online voice of vibrant lifestyle brands, we'd love to hear from you.
Skills: btl activations,storytelling,reels,f&b,paid promotions,campaigns,social media,events,photoshop,content production,social media content,consumer brands,influencer,activations,influencer campaigns,community management,social media management,social media strategy,canva,lifestyle brands,vendor management,hospitality,influencers,digital integration
