Social Media Executive

Role Overview

iCliniq is looking for a creative and data-driven Social Media Executive to support and execute our digital content strategy across platforms. This is a hands-on execution role, you'll be creating content, tracking performance, and growing iCliniq's presence as a trusted healthcare brand. Open to both medical and non-medical candidates.

Key Objectives

• Execute daily content publishing across social platforms
• Grow engagement and follower base consistently
• Support campaign rollouts and platform experiments
• Contribute fresh content ideas aligned with health trends
• Learn and adopt AI tools to improve content output and efficiency

Key Responsibilities

• Create, schedule, and publish content across Instagram, LinkedIn, YouTube, Twitter/X, Facebook, Pinterest, and Reddit
• Write captions, scripts, and copy in line with iCliniq's brand voice
• Engage with the audience - respond to comments, DMs, and community interactions
• Track weekly performance metrics and share updates with the lead
• Support the social media lead in campaign planning and execution
• Coordinate with design, SEO, and medical teams for content accuracy
• Stay updated on platform algorithm changes and trending formats
• Experiment with new content formats - Reels, Shorts, carousels, infographics

Eligibility

Medical Background: MBBS / BDS / BAMS / BHMS / Allied Health with interest in digital content

Non-Medical Background: Marketing / Communications / Journalism / Mass Media with a minimum of 1 year of hands-on social media experience

Required Skills

• Hands-on experience managing social media accounts
• Content creation and basic copywriting
• Familiarity with Meta Business Suite and Google Analytics
• Basic graphic design sense (Canva or similar)
• Good communication and time management
• Ability to work in a fast-paced team environment

Preferred Skills

• Experience in healthcare, edtech, or digital-first brands
• Tools: Canva, Hootsuite, Buffer, or any scheduling tool
• Basic understanding of SEO and hashtag strategy
• AI Tools: Openness to explore AI tools for content ideation, caption writing, image generation, and performance tracking (e.g. ChatGPT, Gemini, Canva AI) - prior experience is a strong plus
• Personal portfolio or active social media presence

Why Join iCliniq

Be part of a purpose-driven healthcare brand where your content reaches and impacts real patients and doctors every day. Collaborative team, fast learning curve, and room to grow.

Experience: Minimum 1 - 2 years

Salary: Rs.15,000/- per month