Social Media Executive

Employment Type: Full-Time

Experience Level: 1-2 yrs

Salary 15k p.m

About ICHARS

ICHARS (Institute of Clinical Hypnosis and Related Sciences) is dedicated to transforming mental health and coaching through structured and solution-focused approaches. As we expand our digital presence, we're looking for a Social Media Executive to take our brand engagement to the next level with the power of AI-driven marketing.

Why Join Us

Work in a fast-growing organization focused on mental health and coaching

Leverage cutting-edge AI tools to enhance content and marketing strategies

Be part of an innovative and collaborative team

Role Overview

As a Social Media Executive, you will manage and grow ICHARS digital presence, create engaging content, analyze performance, and leverage AI-powered tools for automation, audience insights, and campaign optimization.

Roles & Responsibilities

AI-Powered Social Media Strategy & Execution

- Utilize AI tools for content creation, scheduling, and analytics

- Plan and execute data-driven social media campaigns

- Stay updated with AI-driven marketing trends

Content Creation & Curation

- Use AI tools to generate optimized posts, captions, and hashtags

- Design visually appealing posts, reels, and stories (Canva AI, CapCut, etc.)

- Manage and maintain content calendars for consistent engagement

Social Media Management & Engagement

- Monitor and respond to comments, messages, and inquiries in real time

- Use AI sentiment analysis tools to track audience engagement

- Actively engage with followers, influencers, and mental health communities

Influencer & Community Collaboration

- Identify and collaborate with influencers and brand ambassadors

- Use AI tools to analyze influencer engagement and audience demographics

- Build partnerships with mental health organizations and professionals

AI-Driven Analytics & Performance Optimization

- Track and analyze content performance with AI-powered insights

- Conduct A/B testing to improve engagement and reach

- Generate reports on social media growth and campaign impact

Paid Social Media Campaigns

- Assist in managing and optimizing paid campaigns on Facebook, Instagram, LinkedIn, and YouTube

- Leverage AI tools for ad targeting and performance optimization

- Track ROI and suggest improvements for paid campaigns

Who We Are Looking For

Technical Skills

AI-based social media tools (ChatGPT, Canva AI, AI Agents, etc.)

Social media management tools (Meta Studio, Hootsuite, Buffer)

Content creation (AI-assisted graphic design, video editing)

Analytics & performance tracking (Meta Insights, Google Analytics)

Basic paid advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)

Soft Skills & Attitudes

Creativity & Innovation Ability to create engaging, unique content

Adaptability Eagerness to implement AI-driven strategies

Communication & Engagement Strong interpersonal skills

Data-Driven Mindset Ability to interpret analytics and optimize strategies

Proactiveness Stay ahead of social media trends