Key Responsibilities:
Online Reputation Management (ORM)
- Monitor and manage the company's presence on platforms like Glassdoor, AmbitionBox, and Google Reviews
- Respond to public reviews professionally and empathetically, aligned with brand voice
- Maintain a timely and consistent response cadence to reflect transparency and care
- Track and analyze review trends, engagement, and sentiment to inform strategy
Employee-Generated Content (EGC) & Internal Advocacy
- Foster a culture of storytelling by encouraging employees to share experiences, milestones, and insights
- Curate and amplify employee content across LinkedIn, Instagram, and internal newsletters
- Provide tools such as templates, content prompts, and photo opportunities to support participation
- Launch and manage internal advocacy campaigns aligned with employer brand themes
Content Strategy & Brand Storytelling
- Develop and maintain a structured content calendar to showcase company culture and values
- Collaborate with HR, Marketing, and business units to source meaningful content—spotlights, celebrations, etc.
- Oversee multimedia content creation, including short-form videos and visual assets
- Analyze performance metrics to optimize content formats and engagement
CSR Campaign Visibility
- Partner with CSR and HR teams to highlight community impact and volunteering efforts
- Document and share compelling CSR stories through visuals, employee voices, and multi-channel distribution
- Ensure consistent cross-platform coverage (LinkedIn, Instagram, YouTube, Website) to amplify visibility
Awards & External Recognition
- Research and identify awards and recognition opportunities that align with company values and culture
- Collaborate with HR and leadership to prepare and submit nominations
- Drive communication plans for award wins across social media, internal channels, and websites
- Integrate recognitions into employer brand assets (career pages, social banners, recruitment decks)
Qualifications & Skills:
- Bachelor's degree in Communications, Marketing, HR, Journalism, or a related field
- Proven experience managing brand presence on social media platforms (especially LinkedIn, Instagram, YouTube)
- Strong writing and editing skills with an eye for visual and narrative storytelling
- Experience in or exposure to employer branding is a plus
- Proficiency in using creative tools such as Canva, and comfort working with design/content teams
- Strong collaboration skills with the ability to influence cross-functional stakeholders
- Good understanding of analytics tools for tracking and reporting performance
What Success Looks Like:
- A consistent, emotionally resonant employer brand presence across platforms
- Every public review is acknowledged thoughtfully and promptly
- Employees regularly contribute authentic content to shape our digital narrative
- CSR efforts are widely shared and celebrated, enhancing external goodwill
- Social content drives measurable improvements in candidate engagement, employer reputation, and employee pride
