Social media executive

Company Description Fitshield is a food intelligence company founded on the vision of transforming how people make food decisions for their bodies. The organization aims to close the gap between human biology and food systems by turning every restaurant menu into living intelligence that understands individual goals, allergies, culture, and context in real time. Rather than being another health app or food marketplace, Fitshield is building a decision layer for food that can power consumers, restaurants, platforms, and future autonomous kitchens. The team is focused on creating a future where eating out is a data-aligned choice that supports health instead of a compromise.

Role Description The Social Media Executive role is a full-time hybrid position based in Bengaluru, with flexibility for some work-from-home arrangements. In this role, the individual will manage day-to-day social media activities, including planning and executing campaigns across multiple platforms, publishing content, and monitoring performance metrics. Responsibilities include developing and refining social media strategies that align with Fitshield's vision, optimizing content for reach and engagement, and coordinating with internal stakeholders to maintain a consistent brand voice. The role also involves community management, responding to audience interactions, and using insights from analytics to adjust plans and improve future campaigns.

Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and refine platform-specific strategies.
• Candidates should possess strong Communication and Writing skills to create clear, engaging, and brand-aligned content.
• Candidates should possess Media Planning skills to schedule posts, manage campaign calendars, and allocate budgets effectively.
• Experience with social media analytics tools and performance reporting is beneficial.
• Familiarity with health, food, or technology brands is an advantage.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.
• Ability to work collaboratively in a fast-paced startup environment and adapt to evolving priorities.