Apeejay Education Society Faridabad Schools are looking for Social Media Executive school experience is preferred
About Us:
The Apeejay Education Society, established by the leading Industrial House of Apeejay Stya in the year 1967, has built a rich heritage of nearly four and half decades in the field of quality education through a family of 29 institutions, i.e. 13 schools and 16 institutions of higher learning, in various states of the country, along with the Apeejay Stya University – India's first Liberal Arts University focused on Technology & Research.
All Apeejay institutions are guided by the vision of late Dr. Stya Paul, Founder President, Apeejay Education Society, of value-based holistic education, focusing on acquiring thinking skills and learning how to learn for life - a vision that is truly global, transcending the confines of state and country, and is drive by innovative techniques, progressive curricula and state-of-the-art infrastructure.
KRA:
- Develop and execute platform-specific social media strategies across Facebook, Instagram, LinkedIn, YouTube, and emerging platforms to drive engagement, reach, and brand awareness.
- Create, curate, and manage high-quality content including posts, reels, stories, videos, and long-form formats, ensuring alignment with brand guidelines and marketing objectives.
- Design visually compelling creatives using tools such as Canva, CapCut, Filmora, and basic Photoshop to produce professional, on-brand content.
- Plan, schedule, and publish content using social media management tools like Meta Business Suite, Hootsuite, Buffer, or Sprout Social.
- Monitor and analyze performance metrics including engagement rate, reach, impressions, follower growth, and content performance to optimize future campaigns.
- Conduct market and competitor research to stay updated on industry trends, viral formats, and emerging content opportunities.
- Actively engage with the online community by responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
- Coordinate with the performance marketing team to support and execute paid social media campaigns when required.
- Prepare and present monthly social media performance reports with clear insights and actionable recommendations.
- Manage online reputation by tracking brand mentions, reviews, and audience sentiment across platforms.
Job Knowledge (Prerequisite):
- Strong understanding of social media platforms, algorithms, and content trends
- Creative mindset with a good eye for design and storytelling
- Hands-on experience with social media tools and analytics
- Basic knowledge of paid social campaigns is an advantage
- Excellent communication and community management skills
- Data-driven approach with the ability to translate insights into action
Education Qualification:
Bachelor's degree in Marketing, Communications, Media, or a related field
Experience:
3–7 years of relevant experience in social media marketing (can be flexible for strong portfolios)
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