Social Media Executive

Company Description

DigiGini Corp Pvt Ltd is a SaaS solutions provider focused on digitalizing and accelerating growth for businesses of all sizes. Their ecosystem of digital products and automation tools simplifies complexity in finance, operations, customer engagement, and compliance to drive measurable results. DigiGini's core values are Simplicity, Scalability, Innovation, and Impact, with a vision to drive the digital transformation of all businesses.

Role Description

This is a full-time on-site role for a Social Media Executive located in Bihar, India at DigiGini Corp Pvt Ltd. The Social Media Executive will be responsible for media planning, communication, social media marketing, writing, and social media optimization (SMO) to enhance the company's digital presence and engagement.

Responsibilities:

• Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement.
• Create engaging content for various social platforms, including text, images, and videos.
• Monitor and respond to comments, messages, and interactions on social media.
• Analyze performance metrics and adjust strategies to improve results.
• Stay updated on social media trends, tools, and best practices.
• Work closely with the marketing and creative teams to align content with overall marketing goals.

Qualifications

• Proven work experience as a Social Media Manager or similar role.
• Strong understanding of platforms like Facebook, Instagram, Twitter, LinkedIn.
• Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).
• Creative mindset with the ability to develop innovative content ideas.
• Ability to break down complex (especially AI-based) features into engaging posts.
• Knowledge of paid social media advertising is a plus.
• Minimum 1 year of experince.