Social Media Executive

Job Title: Social Media Executive

Location: Sector 4, Noida

Employment Type: Full-Time

Industry: EdTech / Education Management

About the Company

Counsel Union is a leading provider of practical psychology education in India, dedicated to enhancing mental health awareness and professional development. Through industry-relevant programs and expert-led training, we empower students and working professionals to build meaningful careers in psychology and mental health.

Role Overview

We are looking for a creative and proactive Social Media Executive to strengthen our digital presence through engaging content, effective social media management, and performance-driven creative campaigns. The ideal candidate should be passionate about content creation, social media trends, and brand storytelling.

Key Responsibilities

* Create engaging UGC-style videos and short-form content aligned with brand objectives and current social media trends.

* Manage and grow the company's social media presence across platforms such as Instagram, LinkedIn, Facebook, and YouTube.

* Plan, maintain, and execute a monthly social media content calendar.

* Coordinate with internal teams to ensure timely content creation and campaign execution.

* Manage the ad creative pipeline by collaborating with designers, video editors, and marketing stakeholders.

* Monitor social media performance, audience engagement, and campaign effectiveness.

* Stay updated with emerging social media trends, platform updates, and competitor activities.

* Ensure consistency in brand messaging, tone, and visual identity across all digital channels.