Established in 2005, Communication Crafts is an Ahmedabad based creative agency that caters to an enviable clientele across sectors and geographies. Our service portfolio spans arenas as diverse as Social Media, Films, Design, Web Development, and Digital Marketing.
Role Overview
At Communication Crafts, we don't just post content; we build digital legacies. We are seeking a high-energy Social Media Executive to be the digital voice of our diverse clientele. This role requires a unique blend of creative flair and analytical rigor. You will be responsible for bridging the gap between brand identity, community engagement, and paid performance.
Key Responsibilities
- Paid Media Management: Expertly navigate and execute ad campaigns using Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads. You must understand audience layering, A/B testing, and budget optimization to ensure high ROAS.
- Monthly Report Generation: Take full ownership of data tracking. You will compile comprehensive monthly performance reports for clients, analyzing metrics like CPC, CTR, and engagement rates to provide actionable insights for the following month.
- Platform Management: Execute end-to-end management of platforms including Instagram, Facebook, LinkedIn, Twitter (X), YouTube and Pinterest.
- Trend Spotting: Stay ahead of the curve by identifying viral trends, memes, and platform updates to keep our clients at the forefront of digital culture.
- Influencer Collaboration: Identify, reach out to, and onboard relevant influencers and creators for brand campaigns. You will handle the end-to-end process: negotiation, briefing, content vetting, and ensuring timely deliverables.
- Community Engagement: Manage two-way communication; responding to comments, messages, and mentions to foster brand loyalty and sentiment.
- Creative Collaboration: Work closely with the Design and Video Production teams to brief creative assets that stop the scroll.
Must-Have Skills & Qualifications
- Experience: 13 years of proven experience in social media marketing (Agency experience is highly preferred).
- Technical Proficiency: Hands-on experience with Meta Business Suite, LinkedIn Ads, and Google Ads.
- Analytical Mindset: Ability to translate complex data into simple, strategic next steps for clients.
- Writing Prowess: Excellent command over English with a knack for punchy headlines and storytelling.
- Tools: Familiarity with scheduling tools (e.g., Buffer, Hootsuite) and basic design logic (Canva/Adobe Express)
