Social media executive

Key Responsibilities

1. Content Creation & Management

• Develop and execute engaging content across Instagram, Facebook, LinkedIn, and YouTube.
• Create reels, carousels, static posts, and stories aligned with brand aesthetics.
• Work closely with the design team for creatives and videos (or create them using Canva, CapCut, etc., if needed).

2. Brand Storytelling

• Create emotional and quirky narratives around tea, food, and café culture that resonate with Gen Z and millennials.

3. Social Calendar & Scheduling

• Plan and manage monthly content calendars with a mix of campaigns, promotions, and engagement posts.
• Ensure timely scheduling and posting using tools like Buffer, Meta Business Suite, or Creator Studio.

4. Influencer & Community Engagement

• Identify and collaborate with local influencers, food bloggers, and campus ambassadors.
• Engage actively with followers through DMs, comments, polls, and Q&As.
• Run mini-contests, polls, and user-generated content challenges.

5. Campaigns & Promotions

• Support café launches, seasonal product launches (like mocktails or gift boxes), and franchise promotions.
• Track trends and convert them into brand-relevant content (e.g., trending audio reels with a chai twist).

6. Performance Tracking & Reporting

• Monitor social media metrics like reach, engagement, follower growth, and campaign performance.
• Prepare weekly and monthly reports with insights and improvement suggestions.

7. Cross-Functional Collaboration

• Coordinate with the Business Development and Design teams for café announcements, partnerships, or events.
• Support offline events with real-time content coverage and post-event highlights.

8. Platform Growth & Innovation

• Experiment with new features (like Instagram Threads, LinkedIn Newsletters, YouTube Shorts).
• Stay updated with platform algorithm changes, trends, and best practices.

Skills Required

• Strong command of English/Hindi (and meme-speak is a bonus )
• Hands-on experience with Instagram, Canva, Meta Ads (basic), and content scheduling tools
• Creative thinking, fast execution, and an eye for aesthetics
• Photography/videography interest is a big plus (for café and product content)
• Active on Intagram