Social Media Executive

About BitDelta India

BitDelta India is a digital asset trading platform built for Indian users, with a focus on security, clarity, transparency, and user experience. The platform is designed to make crypto participation simpler, more secure, and more accessible for both new and experienced users.

Location: Andheri East, Mumbai

Department: Marketing

Experience: 5-7 Years

Employment Type: Full-Time

Role Overview

We are looking for a Social Media Executive to manage BitDelta India's social media presence across X, Meta, LinkedIn, Telegram, and Discord.

The role will own social media planning, publishing, agency coordination, community monitoring, ORM, and monthly reporting. Since BitDelta India's social channels have recently been set up, this person will play an important role in building brand awareness, strengthening community engagement, and developing a relevant crypto/Web3 audience base.

Key Responsibilities

• Manage BitDelta India's social media channels end to end across X, Meta, LinkedIn, Telegram, and Discord.
• Plan weekly and monthly social media calendars with the external agency.
• Ensure correct, timely, and approved posting across all platforms.
• Coordinate closely with the external agency, internal content team, and design team.
• Track social media trends, crypto/Web3 conversations, platform sentiment, and audience behaviour.
• Support content ideas that are platform-native and relevant to each channel.
• Manage ORM, comment monitoring, community responses, and escalation of sensitive issues.
• Monitor Telegram and Discord communities for user sentiment, questions, complaints, and engagement opportunities.
• Prepare monthly social media dashboards covering reach, engagement, follower growth, content performance, sentiment, and key recommendations.
• Support brand awareness, audience growth, and niche community-building through consistent social media execution.

Requirements

• 5–7 years of experience managing social media for brands.
• Strong understanding of X, Instagram, Facebook, LinkedIn, Telegram, and Discord.
• Social media native with a strong understanding of trends, formats, conversations, and platform behaviour.
• Experience managing content calendars, posting schedules, community responses, and performance reports.
• Ability to work with agencies, content writers, designers, and internal stakeholders.
• Strong communication, coordination, and planning skills.
• Comfortable with analytics, dashboards, reporting, and performance insights.
• Ability to work in a compliance-sensitive category with responsible communication standards.

Good to Have

• Experience in crypto, Web3, fintech, trading, BFSI, technology, or financial services.
• Familiarity with social listening, ORM tools, scheduling tools, and analytics platforms.
• Understanding of community-led growth across Telegram, Discord, and X.