Social Media & Digital Marketing Manager

Social Media Management

· Develop and execute social media strategies across LinkedIn, Facebook, Instagram, X, and YouTube.

· Create engaging posts, graphics, videos, reels, and thought leadership content.

· Manage monthly content calendars aligned with business objectives.

· Monitor and respond to comments, messages, and community interactions.

· Grow followers, engagement, and brand visibility through organic strategies.

Digital Marketing

· Plan and execute digital marketing campaigns across multiple channels.

· Manage LinkedIn Ads, Google Ads, Meta Ads, and email marketing campaigns.

· Optimize landing pages and website content for lead generation.

· Improve website traffic, conversion rates, and user engagement.

· Support SEO initiatives to improve search engine rankings.

Content Marketing

· Write marketing copy, blogs, newsletters, case studies, and website content.

· Collaborate with technical teams to simplify IT topics into engaging content.

· Promote company services, client success stories, webinars, and events.

Lead Generation

· Generate qualified B2B leads for Managed IT Services, Cloud Solutions, Cybersecurity, IT Staffing, and Professional Services.

· Build and optimize lead generation funnels.

· Support sales campaigns and marketing automation workflows.

Brand Management

· Maintain consistent branding across all marketing channels.

· Support employer branding, recruitment campaigns, and product launches.

Analytics & Performance

· Track campaign performance using Google Analytics and platform analytics.

· Prepare weekly and monthly reports.

· Optimize campaigns based on KPIs and ROI.

Required Skills

· Social Media Marketing

· Digital Marketing Strategy

· Content Marketing

· LinkedIn Marketing

· SEO & SEM

· Google Ads

· Meta Ads

· Email Marketing

· Google Analytics

· Canva/Adobe Creative Suite

· WordPress/CMS

· Marketing Automation

· AI tools (ChatGPT, Claude, Canva AI)

Preferred Qualifications

· Bachelor's degree in Marketing, Communications, Business, or related field.

· 3–5 years of Digital Marketing or Social Media experience.

· Experience in MSP, Cloud, Cybersecurity, or B2B Technology preferred.

· Excellent communication and analytical skills.

Key Performance Indicators (KPIs)

· Social media growth and engagement

· Website traffic and conversion rates

· Marketing Qualified Leads (MQLs)

· Campaign ROI and Cost per Lead

· SEO rankings

· Email campaign performance

· Content publishing consistency

· Brand awareness metrics