Social Media & Digital Marketing Executive

Company Description

The Institute of Occupational Training Services is dedicated to providing world-class skill-based occupational and vocational training in collaboration with internationally recognized institutions. Our mission is to empower professionals by offering specialized guidance, training, and global placement opportunities. We aim to bridge the gap between industry needs and workforce capabilities, fostering professional growth and career advancements.

Role Description

We are looking for a proactive and creative individual to manage our social media presence, digital engagement, and brand communication. The role involves planning and executing content, handling online queries, coordinating with external marketing agencies, and ensuring consistent brand visibility across platforms.

Industry Type:International Recruitment

Department:Marketing

Employment Type:Full Time, Permanent

Education : Any Graduate

Experience : 5-10years

Salary : As per Industry Standard

Location : New Delhi

Key Responsibilities

1. Social Media Management

Manage and handle all social media platforms (Instagram, Facebook, LinkedIn, etc.)

Respond to DMs, comments, and online queries in a timely and professional manner

Ensure consistent engagement with leads and followers

2. Content Planning & Execution

3. Digital Marketing Support

Assist in planning and executing digital marketing activities

Work closely with external digital marketing agencies for:

oPaid campaigns

oLead generation activities

oCreative execution

Ensure campaigns are executed as per plan and timelines

4. Brand Management

Maintain consistency in brand tone, messaging, and visuals

Ensure all platforms are updated and aligned with current campaigns

Highlight success stories, client journeys, and achievements

5. Coordination & Reporting

Coordinate with internal teams (sales/operations) for content and updates

Track basic performance metrics (engagement, leads, responses)

Share regular updates on social media performance and activities

6. Skills & Requirements

Good communication skills

Hands-on experience with Instagram, Facebook, WhatsApp, LinkedIn

Basic understanding of content creation and social media trends

Ability to plan and execute content independently

Comfortable coordinating with external agencies

Basic photography/video skills (mobile-based is sufficient)

7. Preferred (Good to Have)

Experience with Canva, reels editing, or basic design tools

Understanding of digital marketing campaigns (ads, lead gen)

Prior experience in service-based or recruitment industry

8. Ideal Candidate

Organized and execution-focused

Creative but also disciplined with timelines

Comfortable handling both planning and on-ground content creation

Able to take ownership of social media end-to-end