Company Description
Vaishnavi Consultancy Services excels at connecting skilled talent with the right career opportunities. With a strong record of successful staffing across various industries, we assist organizations in building dependable teams by focusing on quality hires, timely delivery, and ethical practices. Our commitment is to cater to both client and candidate needs, ensuring professional growth and organizational success.
Job Summary:
We are looking for a dynamic and result-oriented Social Media cum SEO Executive who can manage social media platforms, improve organic search rankings, and run paid advertising campaigns. The candidate should have hands-on experience in content strategy, SEO optimization, and performance marketing.
Key Responsibilities:
Social Media Management:
- Manage and grow company profiles on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Create engaging posts, reels, stories, and ad creatives.
- Plan and execute monthly social media content calendar.
- Monitor engagement, respond to queries, and increase followers organically.
- Analyze performance metrics and prepare monthly reports.
SEO (Search Engine Optimization):
- Perform keyword research using tools like Google Analytics and Google Search Console.
- Optimize website content, meta tags, images, and landing pages.
- Conduct on-page and off-page SEO activities.
- Build quality backlinks and improve domain authority.
- Monitor rankings and website traffic performance.
Paid Advertising (Performance Marketing):
- Create and manage paid campaigns on Google Ads and Meta Ads.
- Plan PPC, display ads, remarketing, and lead generation campaigns.
- Optimize ad budgets for maximum ROI.
- Track conversions and prepare performance reports.
Required Skills:
- Strong knowledge of SEO (On-page & Off-page).
- Experience in managing social media accounts and ad campaigns.
- Knowledge of paid ads (Google & Meta platforms).
- Basic knowledge of Canva/Photoshop for creatives.
- Understanding of keyword research tools and analytics.
- Good written and verbal communication skills.
- Analytical mindset with data-driven approach.
Preferred Qualifications:
- Bachelor's degree in Social Marketing, Business, or related field.
- Certification in Google Ads or Digital Marketing is a plus.
- Experience in handling lead generation campaigns.
