A fast-growing player in the digital marketing and creative communications sector, focused on social-first brand storytelling, paid-social performance, and community-led growth for consumer and B2B clients. We deliver content-driven campaigns and measurable ROI through sharp creative, data-informed distribution, and consistent brand voice across platforms.
This on-site role is for a Social Media Copywriter based in India, responsible for creating high-impact, platform-native copy that drives engagement, conversions, and brand affinity.
Role & Responsibilities
- Create concise, attention-grabbing copy for organic and paid social across Instagram, Facebook, LinkedIn, X, and TikTok that aligns with campaign objectives and brand tone.
- Develop and maintain content calendars and write clear creative briefs for designers, video editors, and growth managers.
- Write variants and A/B test copy for headlines, captions, CTAs, and ad creatives to optimise click-through and conversion performance.
- Collaborate with brand strategists, designers, and performance teams to craft integrated campaign messaging and ensure on-time delivery of assets.
- Use analytics and social listening insights to iterate copy, identify trending opportunities, and report on content performance.
- Ensure all copy follows legal, compliance, and platform-specific guidelines while preserving brand voice and clarity.
Skills & Qualifications Must-Have
- Copywriting
- Social Media Strategy
- Content Calendar Management
- Platform-Specific Copy
- Social Media Analytics
- Canva
Preferred
- Meta Ads Copy
- Adobe Photoshop
- Influencer Collaboration
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or equivalent preferred.
- Proven portfolio of social-first copy; agency or in-house brand experience is a plus.
Benefits & Culture Highlights
- Collaborative, creative on-site team with regular cross-functional reviews and coaching.
- Clear ownership of campaigns, fast feedback loops, and opportunities to expand portfolio and responsibilities.
- Competitive compensation, performance bonuses, and professional development support.
To apply: submit your CV and a portfolio linking 510 social posts or campaigns that showcase platform-native copy and measurable results. This is an on-site India role with immediate openings.
Skills: communications,social media analytics,canva,adobe,social media strategy,adobe photoshop,campaigns,copywriting,social media
