Social Media Coordinator

Company Description Phutari is a Jaipur-based fashion brand founded in 2020, dedicated to offering authentic, quirky designs and comfortable apparel for a wide range of clients across India and international markets. The brand focuses on customer satisfaction through thoughtfully designed products, including viral Chill Jams, cozy quilts and dohars, kidswear, and menswear. Phutari is committed to supporting local artisans and reviving traditional Indian handicrafts by blending ancient craft techniques with contemporary design. The company values creativity, inclusivity, and a strong connection with its community of clients and craftspersons.

Role Description The Social Media Coordinator will manage Phutari's presence across social media platforms, ensuring consistent, engaging content that reflects the brand's identity and values. Day-to-day responsibilities include planning and creating posts, stories, and short-form videos; coordinating product shoots and content calendars; and monitoring engagement metrics to optimize performance. The role involves collaborating with design, marketing, and operations teams to highlight new collections, promotions, and artisan stories, as well as responding to comments and messages to maintain strong community relationships. This is a full-time, on-site role based in Jaipur, requiring regular coordination with in-house teams and close familiarity with Phutari's products and brand voice.

Qualifications

• Candidates should possess skills in Social Media Content Creation and Social Media Marketing to plan, produce, and manage engaging, platform-specific content.
• Candidates should possess strong Communication and Writing skills to craft clear, compelling captions, brand stories, and responses to community interactions.
• Candidates should possess Digital Marketing skills to support campaigns, analyze performance data, and align social media activities with broader marketing objectives.
• Understanding of fashion, lifestyle, or consumer brands and an eye for visual aesthetics and trends.
• Ability to use social media management and basic design tools (e.g., scheduling platforms, Canva, or similar software).
• Strong organizational skills, attention to detail, and ability to manage multiple platforms and deadlines.
• Prior experience in social media or marketing roles is preferred; a relevant degree or certification in Marketing, Communications, or a related field is an advantage.