Social Media Content Writer

Experience: 3-4 Years

Pay Scale: 3.6- 6.6 Lac (Annual)

Location: Noida

Type: Full-time

Role Type: In Office (Noida Sector-63)

Reports to: Digital Head

Mush manages social media for brands where consistency, relevance, and platform understanding matter as much as creativity.

This role owns end-to-end social media content execution,from ideation and calendars to writing, coordination, and client closure, primarily for Instagram and LinkedIn.

This is a hands-on role for someone who understands how content actually performs on platforms, not just how it reads.

• Research trends, topics, and formats on Instagram and LinkedIn
• Create monthly content calendars aligned with brand goals
• Write platform-native content:
• Instagram captions (reels, carousels, statics)
• LinkedIn posts (founder-led, brand-led, thought leadership)
• Plan feeds and content mix (educational, trust, culture, performance)
• Coordinate closely with designers to translate ideas into visuals
• Share clear briefs with the design team (format, tone, reference)
• Manage content reviews, revisions, and client feedback
• Communicate with clients for content alignment and approvals
• Ensure content is delivered on time and matches brand voice

• Write long-form brand strategy
• Work without visual or brand context
• Treat Instagram and LinkedIn the same
• Post content without planning or rationale
• Depend entirely on designers for ideas

• You are platform-aware, not just creative
• You understand what works on Instagram vs LinkedIn
• You keep up with trends, formats, hooks, and posting styles
• You can balance creativity with deadlines
• You communicate clearly with clients and internal teams
• You're comfortable working in a fast-paced agency setup

• Strong writing skills for social media
• Clear understanding of Instagram & LinkedIn algorithms (at a practical level)
• Content calendar planning
• Basic understanding of feed aesthetics
• Client communication and coordination
• Ability to work closely with designers

• Experience working in a creative or social media agency
• Understanding of reels, carousels, hooks, and CTAs
• Experience with B2B brands on LinkedIn
• Familiarity with tools like Notion, Google Sheets, Meta Planner, etc.

• Quality and relevance of content
• Consistency of posting and planning
• Client satisfaction and smooth approvals
• Collaboration with design team
• Engagement trends over time (not virality alone)

• Hands-on ownership of brand social media
• Opportunity to work across industries
• A team that values clarity and collaboration
• Exposure to strategy-led content thinking
• Clear growth path into a senior content or social media role

Please share:

1. Your resume
2. 23 Instagram or LinkedIn accounts you've worked on
3. One content calendar you've created (if available)

This role is for someone who lives and breathes social media execution.

If you're looking for pure strategy or long-form writing, this may not be the right fit.

For any queries or questions, you can contact:

Pankaj Pundir - Digital Head

[Confidential Information]

+91-7982066917