Social Media Content Strategist (Instagram & Short-Form Video)

Job Title: Social Media Content Strategist (Instagram & Short-Form Video)

Company: BookLeaf Publishing Location: Jhandewalan, Central Delhi (In-office) Job Type: Full-time Schedule: Monday to Friday, 10 AM – 6 PM Experience: 2–4 years

About BookLeaf Publishing BookLeaf Publishing (featured on Shark Tank India) is one of India's fastest-growing self-publishing platforms. We're a bootstrapped, profitable company publishing 1,200+ books every month, with a catalog of 22,000+ titles. We help everyday writers become published authors — and we're now investing seriously in telling that story through content.

About the Role We're looking for a content strategist who understands Instagram trends, visual storytelling, and how to create engaging vertical videos. You'll own content strategy end-to-end: from spotting what's working in the market, to scripting reels, to directing the shoots that bring them to life. You'll work directly with the founders.

Key Responsibilities

• Research and analyze competitors to identify high-performing reels and strategies
• Write compelling briefs and scripts for Instagram reels to create relatable and shareable content
• Develop and execute strategies to grow BookLeaf's and the founders social media presence
• Direct and oversee shoots for Instagram content, ensuring high-quality execution

Requirements

• 2–4 years of experience in social media management, content creation, or strategy — preferably in a creative or publishing-related field
• Experience growing an Instagram page to 25k+ followers is a big plus, but not mandatory
• Strong copywriting skills, with a knack for creating hooks and scripts that capture attention
• A collaborative mindset and openness to feedback, regardless of hierarchy
• A passion for experimenting and going above and beyond to deliver exceptional results

Why BookLeaf

• Work directly with founders of a Shark Tank-featured, profitable startup
• A dynamic, young team passionate about creativity and publishing
• Fixed hours — 10 AM to 6 PM, Mon–Fri. No late-night calls, no weekend work
• A culture of learning, collaboration, and innovation