Social Media & Content Strategist

Social Media & Content Strategist

HeyLearn AI | Kozhikode, Kerala | Full-time | On-site

About HeyLearn AI

HeyLearn AI is an AI-focused education and training institute based in Kozhikode, Kerala. We are building practical, industry-oriented learning programs for students, graduates and working professionals who want to understand AI and apply it to real-world problems.

About the Role

This is a hands-on role for someone who understands both social media strategy and content creation.

You will be responsible for developing and executing HeyLearn AI's social media and content strategy across platforms such as Instagram, LinkedIn and other relevant channels.

The ideal candidate should be able to think strategically, identify what content will work, create or coordinate high-quality content, understand current trends and use performance data to continuously improve our digital presence.

You will work closely with the marketing, design, video and academic teams to promote HeyLearn AI's courses, events, workshops, projects and brand initiatives.

What You'll Do

Social Media Strategy

* Develop and execute a clear social media strategy aligned with HeyLearn AI's brand and business goals.

* Build and maintain a monthly/weekly content calendar across relevant platforms.

* Identify the right content formats, topics, trends and posting strategies for our target audience.

* Develop strategies to increase reach, engagement, followers, leads and brand awareness.

* Understand different audiences including students, graduates, professionals and businesses and create

content accordingly.

* Continuously experiment with new content formats and strategies based on platform trends and

performance.

Content Planning & Creation

* Develop content ideas for Reels, short-form videos, carousels, static posts, stories, LinkedIn posts,

educational content and campaigns.

* Write strong hooks, captions, scripts, headlines and calls-to-action.

* Create content that makes complex AI topics simple, engaging and easy to understand.

* Develop educational, promotional, informative, entertaining and trend-based content.

* Take concepts from an idea to a finished piece of content whenever required.

* Participate in content shoots and coordinate with designers, video editors and other team members.

* Maintain consistency in HeyLearn AI's visual identity, tone and brand voice.

Video & Short-Form Content

* Plan and develop engaging Instagram Reels, YouTube Shorts and other short-form video content.

* Understand what makes short-form content engaging, shareable and retention-focused.

* Develop video concepts, hooks, scripts and storyboards.

* Identify trends, sounds, formats and content styles that can be adapted for HeyLearn AI.

* Work with the video/design team to ensure content is produced according to the strategy.

Brand & Campaigns

* Develop content campaigns for course launches, workshops, events, seminars, admissions and institute

announcements.

* Build campaigns around HeyLearn AI's courses and key program areas such as Generative AI, AI

Automation, Agentic AI and other emerging technologies.

* Develop creative campaigns that differentiate HeyLearn AI from other education and training institutes.

* Maintain a consistent brand image across all digital channels.

* Help build HeyLearn AI's identity as a practical and industry-focused AI education brand.

Community & Audience Engagement

* Monitor comments, messages, mentions and audience interactions.

* Engage with followers and build an active online community.

* Understand audience questions, interests and pain points and convert them into content opportunities.

* Track feedback and identify opportunities to improve our content and communication.

* Monitor competitor and industry activity to identify new opportunities.

Analytics & Growth

* Monitor social media performance and prepare regular performance reports.

* Track important metrics such as reach, impressions, engagement, follower growth, watch time, retention,

clicks, leads and conversions.

* Identify which content performs well and understand why.

* Use data and insights to improve future content and campaigns.

* Conduct basic competitor and market research.

* Continuously test different content formats, hooks, topics and strategies to improve performance.

What We're Looking For

* Strong practical understanding of social media strategy and content marketing.

* Experience managing platforms such as Instagram and LinkedIn.

* Strong understanding of Reels, short-form video, carousels, stories and other modern content formats.

* Ability to develop a content strategy rather than simply follow a posting schedule.

* Strong copywriting, storytelling and communication skills.

* Ability to create compelling hooks, captions, scripts and CTAs.

* Good understanding of current social media trends and audience behaviour.

* Understanding of social media analytics and performance metrics.

* Ability to independently plan, execute and manage content.

* Strong creative thinking and attention to detail.

* Ability to understand a brand and maintain a consistent brand voice.

* Good understanding of digital marketing and how social media contributes to brand awareness,

engagement and lead generation.

* Ability to work independently as well as collaborate with designers, video editors, marketers and

academic teams.

* Strong interest in AI, technology, education and emerging digital trends.

Preferred Skills

Experience with tools such as:

* Canva

* CapCut

* Adobe Photoshop / Premiere Pro or similar tools

* Meta Business Suite

* Instagram Insights / LinkedIn Analytics

* AI-powered content creation tools

* Social media scheduling and analytics platforms

* Basic photography, videography and content-shoot coordination

* AI-powered content creation tools for research, ideation, scripting, copywriting, image/video generation

and editing

Location: Kozhikode, Kerala

Work Type: Full-time, On-site