Social Media Content Specialist (Organic Growth)

Hello, creative storytellers! Shanti Chola—a natural yoga & meditation wear brand rooted in India's yogic heritage— is looking for a passionate Social Media Content Specialist to join our journey. If you live and breathe yoga, have an eye for authentic visuals, and love growing communities organically, we want to hear from you!

About Us

Shanti Chola blends centuries-old tradition with modern ease—100% cotton & linen kurtas and innovative dhotis that drape like classic wear but move like your favorite athleisure. We're on a mission to wrap practitioners in peace, one mindful outfit at a time.

What You'll Do

• Craft & Execute a 3-month content calendar across Instagram, TikTok & Pinterest
• Produce Engaging Visuals: photos, Reels, Stories, short-form videos with our samples & gimbal
• Travel & Create: spend 1–3 weeks in Rishikesh capturing immersive, heritage-rich content
• Grow Organically: engage daily, partner with micro-influencers, amplify user-generated posts
• Analyze & Optimize: track weekly metrics (followers, reach, engagement) and refine strategy
• Collaborate with our team on briefs, feedback, and brand storytelling

Who You Are

• Social media experience, ideally in fashion, lifestyle, or wellness
• A true lover of yoga & Indian heritage—your passion shines through everything you post
• Proven success growing organic audiences (please share examples or case studies)
• Skilled in videography & photography (gimbals/smartphones)
• A creative, outside-the-box thinker eager to pioneer fresh formats
• Self-starter: plan, shoot, edit, and publish with minimal oversight
• Comfortable traveling to and living in Rishikesh for content retreats
• Proficient with Canva and video-editing tools (Premiere Pro, Final Cut Pro)
• Strong English communication; basic Hindi is a plus
• Excited to grow alongside Shanti Chola as we scale

What We Offer

• Competitive monthly retainer + performance-based bonuses
• Product samples and a travel stipend
• Flexible hours, creative freedom, and a supportive team environment
• Opportunity to shape the visual identity of a purpose-driven brand

Ready to Join Us

Please apply via LinkedIn Easy Apply or email your:

1. Resume
2. Portfolio or links to social accounts you've grown organically
3. A 200-word pitch: one fresh content idea for Shanti Chola's Instagram.