Social Media & Content Manager

Growth & Marketing

Social Media & Content Manager

Kochi Onsite Full-time

About The Role

The Social Media & Content Manager will own DICHIT's social-media presence, content strategy, editorial calendar and online community engagement. The role will also involve creating clear, engaging and platform-specific content across social media, campaigns, product communication, customer education and brand initiatives. You will work closely with the Creative Head, Growth & B2C Acquisition Lead, Digital Marketing & Performance Manager, product team and Founder's Office. This is a hands-on role. The successful candidate must be comfortable developing ideas, writing content, coordinating production, publishing posts, engaging with audiences and analysing performance.

Key Responsibilities

Social-Media Strategy

• Develop and execute DICHIT's social-media strategy across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
• Define the purpose, audience, content pillars, and publishing approach for each platform.
• Build monthly and campaign-specific content calendars.
• Maintain a consistent brand voice across all social channels.
• Identify relevant cultural, financial, and market conversations in which DICHIT can participate meaningfully.
• Develop strategies for organic audience growth, community building, and brand trust.
• Adapt the strategy based on platform changes, customer insights, and performance data.
  
  

Content Planning and Creation

• Develop original content ideas aligned with DICHIT's business, brand, and customer-acquisition goals.
• Write social-media posts, captions, campaign copy, carousel content, video scripts, and short-form educational material.
• Create content in Malayalam and English for different customer segments.
• Simplify financial and chit fund concepts without losing accuracy.
• Plan educational, product, customer, partnership, founder-led, and brand-building content.
• Convert product features and customer journeys into understandable communication.
• Develop content around financial discipline, savings behaviour, transparency, and responsible participation.
• Maintain a balance between educational, promotional, community, and brand content.
  
  

Creative Production Coordination

• Prepare clear creative briefs for posters, carousels, reels, videos, and campaign assets.
• Work closely with the Creative Head to convert content ideas into high-quality visual communication.
• Coordinate the production schedule and ensure content is completed before publishing deadlines.
• Review visual assets for messaging accuracy, brand consistency, and readability.
• Organise and maintain approved content, campaign assets, and brand resources.
• Coordinate with photographers, videographers, editors, influencers, or freelancers when required.
• Ensure every asset is adapted appropriately for the platform and format.
  
  

Community and Reputation Management

• Monitor and respond to comments, messages, mentions, and customer questions.
• Maintain a professional, helpful, and trustworthy tone in public interactions.
• Route product, onboarding, payment, and grievance-related enquiries to the relevant teams.
• Maintain response-time standards for comments and direct messages.
• Monitor brand sentiment and identify potential reputation risks.
• Escalate misinformation, sensitive complaints, or public issues promptly.
• Build active engagement with customers, communities, partners, and industry stakeholders.
  
  

Campaign and Partner Support

• Create content plans for B2B partner launches and co-branded campaigns.
• Coordinate with partner teams to collect approved information, assets, and announcements.
• Develop campaign content for programme discovery, customer education, and onboarding.
• Support branch activations, events, partnerships, and customer-acquisition initiatives.
• Work with the Digital Marketing & Performance Manager to create content variations for paid campaigns.
• Ensure all partner content follows approved brand and communication guidelines.
  
  

Founder and Corporate Communication

• Support content development for the Founder's personal LinkedIn presence.
• Create content related to DICHIT's journey, insights, partnerships, milestones, and vision.
• Draft company announcements, hiring posts, and stakeholder updates.
• Identify thought-leadership opportunities in fintech, savings, financial inclusion, and digital transformation.
• Maintain distinct but aligned voices for DICHIT's company pages and founder-led communication.
  
  

Performance Analysis

• Track reach, engagement, audience growth, shares, saves, website visits, and lead contribution.
• Analyse content performance by platform, format, language, topic, and audience segment.
• Identify high-performing content patterns and apply the insights to future campaigns.
• Maintain weekly and monthly social-media reports.
• Recommend improvements based on audience behaviour and business outcomes.
• Track how organic content contributes to programme discovery, registrations, and customer activation.
  
  

Responsible Financial Communication

• Ensure financial content is factual, balanced, and easy to understand.
• Verify programme, partner, and product information before publication.
• Avoid misleading statements, guaranteed-return claims, and unapproved financial representations.
• Use required disclosures and disclaimers where applicable.
• Protect confidential partner, customer, and company information.
• Follow DICHIT's brand, legal, privacy, and communication-approval processes.
  
  

Candidate Profile

• Bachelor's degree in marketing, communications, journalism, media, literature, business, or a related discipline.
• Approximately two to five years of experience in social media, content marketing, brand communication, or digital media.
• Strong writing and editing ability in Malayalam and English.
• Demonstrated experience managing social-media accounts and content calendars.
• Ability to develop original ideas and convert them into platform-specific content.
• Good understanding of Instagram, LinkedIn, Facebook, and YouTube.
• Experience writing short-form video scripts, carousel content, and campaign copy.
• Ability to understand performance data and improve content accordingly.
• Strong attention to detail, accuracy, and consistency.
• Experience in fintech, financial services, consumer brands, marketplaces, or startups will be valuable.
• A portfolio demonstrating relevant content and social-media work is required.
  
  

Preferred Skills And Tools

The role is primarily focused on strategy, content, and community. Advanced graphic-design expertise is not required because the person will collaborate with DICHIT's Creative Head.

• Meta Business Suite
• LinkedIn page management
• YouTube Studio
• Social-media scheduling and analytics tools
• Google Analytics
• Canva or similar content tools
• Basic image and video editing
• Microsoft Excel or Google Sheets
• AI-assisted research and content workflows
• Social listening and community-management tools
  
  

What We Value

• Original thinking
• Strong storytelling
• Cultural understanding
• Accuracy in financial communication
• Ownership and consistency
• Audience empathy
• Speed with attention to detail
• Responsible use of customer and partner information
• Ability to accept feedback and improve quickly
• Genuine interest in building a trusted fintech brand
  
  

Success in This Role

Performance Will Be Measured Through

• Quality and consistency of published content
• Growth of relevant and engaged audiences
• Engagement, shares, saves, and meaningful conversations
• Organic traffic and qualified leads generated
• Contribution to registrations and customer activation
• Response time and quality of community engagement
• Performance of partner and product-launch campaigns
• Accuracy and compliance of financial communication
• Strength and consistency of DICHIT's brand voice
• Ability to deliver content according to the agreed calendar
  
  

Why Join DICHIT

• Build the voice and community of an early-stage fintech brand.
• Create meaningful financial content for audiences across India.
• Work on campaigns connected to major financial-services partnerships.
• Collaborate directly with the Founder, Creative Head, growth, product, and technology teams.
• Influence how customers understand and experience a new digital financial marketplace.
• Grow into a broader brand, content, or communications leadership role as DICHIT scales.