Vedantu is hiring a Social Media Content Creator to lead end-to-end content creation for our digital platforms. In this role, you will ideate, script, shoot, edit, and publish high-impact reels, posts, carousels, and moment-marketing content that resonates with students and parents.
Responsibilities:
- Create engaging reels, memes, carousels, stories, and trend-based content
- Develop monthly content calendars aligned with campaigns and key moments
- Track Instagram trends and adapt them creatively to the brand
- Maintain a consistent publishing cadence with strong timing and relevance
- Drive community engagement through interactive formats (polls, Q&As, quizzes)
- Analyze content performance and optimize for higher reach and engagement
- Collaborate closely with designers, writers, and marketing teams to ensure cohesive storytelling
Key KRAs:
- Consistent and timely content publishing
- Growth in engagement (likes, comments, shares, saves)
- Increase in follower base through authentic, high-quality content
- Effective use of trends and moment marketing
- Strong and consistent brand voice on Instagram
Requirements:
Must-Have:
- 24 years of hands-on Instagram-focused content creation experience
- Strong skills in reel creation and editing (CapCut, Premiere Rush, Canva)
- Deep understanding of trends, youth culture, memes, and platform behavior
- Ability to write strong hooks, captions, and short-form storytelling
- Experience shooting content independently (mobile-first)
Good to Have:
- Experience with youth-centric or student-focused brands
- Exposure to EdTech or education-focused content
- Background in design, media, communication, or similar creative fields
