Social Media Content Creator

Company Description

Unniyarcha is a fast-growing silver jewelry label inspired and named after the legendary 17th-century Malabar warrior symbolizing beauty, strength, and Indian heritage. With a talented in-house design team, skilled artisans, and in-house manufacturing capabilities, Unniyarcha creates timeless designs that reflect the nation's rich culture.

As an online-first brand, Unniyarcha retails its products through its website, www.Unniyarcha.com, as well as leading marketplaces like Amazon and Myntra. The company has benefited from mentorship by IIM-Bangalore and continues to expand its reach in India.

Role Description

This is a full-time on-site role for a Social Media Content Creator based in Gurugram. The role involves planning and developing social media content strategies aligned with the brand's aesthetics, creating and curating engaging content, and writing captions and posts tailored to various platforms. Additional responsibilities include analyzing performance metrics, staying up-to-date with social media trends, collaborating with the in-house design team, and actively engaging with the audience to enhance brand visibility and grow the community.

Responsibility

• Creating social media content.
• BTS content
• Product videos
• Trend-based content
• Founder content
• Editing
• Lighting & setup
• Quick turnaround content 

Qualifications

Experience : 2-4 years

• Proficiency in creating and managing social media content for platforms such as Instagram, Facebook, Youtube and Pinterest
• Strong copywriting and storytelling skills for crafting compelling captions and posts.
• Proficiency in basic photo & video editing tools is a plus
• Experience in social media strategy development and audience engagement techniques
• Knowledge of analytics tools to monitor and evaluate campaign performance
• Creative thinking, attention to detail, and an understanding of visual aesthetics specific to fashion and jewelry
• A Bachelor's degree in Marketing, Communications, Design, or a related field
• Passion for fashion and an interest in Indian heritage and culture