We are looking for a dynamic and results-driven Social Media Content Creator to create thumbstopping content for social media. This role will play a crucial part in assisting with end-to-end coordination of growing our brand pages, content executionensuring timely delivery and brand alignment across all social media touchpoints. The ideal candidate will have a strong grasp of content shooting, scripting, and editing, be highly organised, and have a keen eye for content quality, performance, and collaboration opportunities.
Key Responsibilities:
- Content Creation: Ideate, script, and produce engaging social media content, including reels, videos, and posts, aligned with TIGC's brand identity.
- Brand Storytelling: Maintain and enhance TIGC's tone, style, and positioning across all campaigns and digital touchpoints.
- Video Production & AI Content: Manage video production from concept to execution, including leveraging AI tools for content creation.
- Campaign Execution: Work closely with marketing and creative teams to conceptualize and launch brand campaigns.
- Community & Performance: Support day-to-day social activities, engage with the audience, and track performance metrics to optimize content strategy.
Requirements:
- 23 years of experience in branding, marketing, or content creation (fashion/lifestyle preferred).
- Strong understanding of fashion trends and digital storytelling.
- Proven experience with influencer collaborations and end-to-end content campaigns.
- Skilled in scriptwriting, video production, and AI content creation.
- Intermediate knowledge of Excel and Word for reports and planning.
- Proactive, creative, and able to translate brand vision into engaging content.
What You'll Gain:
- Hands-on experience in a leading men's fashion brand.
- Opportunities to experiment, create, and innovate in a fast-paced digital-first environment.
- Mentorship from marketing and creative leaders, shaping your career in brand and content strategy.
About Us:
Started in 2012 with the aim to bring fast fashion to India, over the last decade, The Indian Garage Co. has become a leading brand in the men's casual wear space. The growth, especially in the last 3 years, from a 30cr brand to a 500cr+ brand, has been at breakneck speed. At The Indian Garage Co. (TIGC), we're redefining fast fashion for India's youth. With a deep focus on product quality, trend-led design, and value pricing, we're building one of India's leading D2C fashion platformswithout any brand tax.
Location:
Bangalore (on-site)
