Social Media Content Creator

We're Hiring!

SAIA is looking for a Social Media Content Creator to help shape the visual identity and digital presence of a premium movementwear brand inspired by nature, mindful living, and intentional design.

We're currently developing our first collection and are looking for someone who can translate SAIA's brand philosophy into compelling visual content, build a cohesive Instagram presence, and help establish a distinctive visual language across our digital platforms.

This role goes beyond creating individual posts. We're looking for someone who understands how content, typography, colour, imagery, and layout work together to create a recognisable and cohesive brand identity.

You'll work closely with the Founder across:

• Content ideation, planning, and creation for Instagram and other social platforms

• Developing and maintaining a cohesive Instagram grid and visual content system

• Translating SAIA's brand identity into consistent use of colours, typography, layouts, and imagery

• Creating reels, carousels, stories, static posts, and other digital content

• Developing creative concepts, moodboards, visual references, and content directions

• Planning content calendars and managing the social media schedule

• Researching relevant brands, visual trends, campaigns, and cultural references

• Supporting product launches, brand storytelling, and campaign development

• Ensuring all content reflects SAIA's premium, minimal, editorial aesthetic

• Exploring creative ways to communicate our materials, product philosophy, and brand world

We're looking for someone who is:

Visually driven, creative, and detail-oriented

Strong in graphic design, visual composition, typography, and colour

Experienced in creating content for Instagram and digital platforms

Able to build a cohesive grid and think about the overall feed, not just individual posts

Comfortable creating and editing reels, photography-led content, and short-form videos

Familiar with tools such as Adobe Creative Suite, Canva, CapCut, or similar

Interested in fashion, movementwear, wellness, art direction, and visual storytelling

Proactive, organised, and comfortable working closely with a founder in an evolving startup environment

Preferred: Experience in fashion, lifestyle, beauty, wellness, or premium consumer brands, with an understanding of editorial art direction and brand identity systems.

New Delhi, India | Hybrid / Flexible

To apply, please send your CV, portfolio, and relevant social media or content work to [Confidential Information].

If this sounds like you - or someone you know - we'd love to hear from you.

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