Social Media Content Creator

Job Title: Social Media Content Creator & Manager

Company: Kaleva Foods

Location: New Delhi, India (On-site)

Employment Type: Full Time

Salary: ₹300,000 Per Annum

About Kaleva Foods

Kaleva is a fourth-generation Indian sweets and namkeen brand with roots in Bikaner, Rajasthan, established in 1983. Over four decades we have grown into one of Delhi's most trusted traditional mithai brands, operating 7 retail outlets across Delhi NCR and producing over 1000 varieties of sweets, namkeen, and traditional snacks - all made from scratch every single day.

We are a family-run business with deep craft traditions, a growing quick commerce presence on platforms like Blinkit, and an ambitious plan to build a strong digital identity that reflects the quality and heritage behind everything we make. This is a ground floor opportunity to build that identity from scratch.

Role Overview

We are looking for a Social Media Content Creator and Manager to own Kaleva's Instagram presence end to end. This is primarily a content creation role - the bulk of your time will be spent planning, shooting, and editing Reels inside our kitchens, outlets, and production spaces across Delhi. You will be the person who finds the stories in what we do every day and translates them into content that stops people from scrolling.

This is not a desk job. It is not a scheduling and posting role. We need someone who can pick up a phone, walk into a kitchen at 6am, see something worth filming, and know exactly what to do with it.

Key Responsibilities

Content Creation Plan, shoot, and edit Instagram Reels as the primary deliverable - minimum 4 to 5 reels per week. This includes identifying the story, writing the hook, filming on location across our outlets and kitchen, editing in CapCut or equivalent, adding voiceovers, music, text overlays, and captions.

Account Management Manage Kaleva's Instagram account end to end - content calendar, scheduled posting, stories, highlights, DM responses, and comment engagement. Maintain a consistent brand voice and visual identity across all content.

Trend Monitoring Stay updated on trending audio, reel formats, and content styles relevant to Indian food, heritage brands, and FMCG. Adapt trends to fit Kaleva's brand without losing authenticity.

Performance Tracking Monitor weekly metrics including views, reach, impressions, follower growth, saves, and shares. Present a simple weekly report to the founding team with observations and recommendations.

Campaign Coordination Coordinate with the management team to align content with product launches, festive campaigns, quick commerce listings, and seasonal offers. Plan content in advance for key dates - Diwali, Holi, Raksha Bandhan, and other high-sales periods.

Product Photography Assist with product photography and short video content for packaging design, B2B catalogues, and quick commerce platform listings on Blinkit and similar platforms when required.

Brand Building Contribute ideas for building Kaleva's long-term Instagram identity - tone of voice, visual style, content pillars, and storytelling approach. This is a brand being built from scratch and your input will directly shape what it becomes.

Required Qualifications and Skills

Prior experience creating Reels - you must have a portfolio or an Instagram handle showing reels you have personally shot and edited. Applications without this will not be reviewed.

Proficiency in CapCut or a comparable mobile editing application.

Strong visual instinct for food content - understanding of natural lighting, angles, composition, and what performs on Instagram specifically.

Ability to write engaging captions in both English and Hindi.

Understanding of the Instagram algorithm, hashtag strategy, and what drives reach and engagement for Indian food content.

Self-motivated with the ability to plan and execute content independently without constant direction.

Based in New Delhi - this is a mandatory requirement as shoots take place across multiple physical locations in Delhi NCR.

Preferred Qualifications

1 to 2 years of experience in social media content creation, preferably in food, FMCG, or lifestyle brands.

Comfortable being on camera - some reels may require the content creator to be the face of the content.

Basic knowledge of Instagram analytics and Meta Business Suite.

Experience with Premiere Pro, After Effects, or any professional editing software.

Familiarity with quick commerce platforms and e-commerce product content requirements.

Working Conditions

This role requires regular on-site presence across Kaleva's kitchen, production facility, and retail outlets in Delhi NCR. Shoots will sometimes require early morning availability when kitchen activity is highest. During festive seasons the workload will increase significantly and flexibility will be expected.

What We Offer

Fixed salary of ₹25,000 per month.

Direct working relationship with the founding and management team - no agency layer or middle management.

Full creative ownership of the Instagram page from day one - you will build this from zero.

Exposure to brand building, packaging design, quick commerce content, and catalogue work beyond social media.

The opportunity to build a highly visible portfolio on a 40-year-old heritage brand with a genuinely compelling story.

About the Opportunity

Kaleva has 50 years of craft, a kitchen full of stories, and a brand that has barely scratched the surface of what it could be on social media. The right person for this role will see that as an exciting blank canvas, not a liability. If you have the skills, the eye, and the hunger to build something real - this is the role for you.

How to Apply

Apply through LinkedIn with your resume and include a link to your Instagram handle or a portfolio of reels you have personally created in your application message. Candidates without a content portfolio will not be shortlisted regardless of other qualifications.

Industry: Food and Beverage

Function: Marketing, Social Media, Content Creation

Experience Level: Entry to Mid Level (0 to 3 years)

Education: No specific degree required - portfolio is the only credential that matters for this role