Social Media Content Creator

Company Description

Dollar Dreams Abroad Edu specialises in helping students identify the best courses and universities tailored to their aptitude, interests, academic background, and financial circumstances. Committed to fostering intellectual and personal growth, the organisation provides expert career counselling and offers support services like college loans, visa assistance, work permits, and more. Dollar Dreams also provides coaching for standardised tests, such as IELTS, GRE, SAT, and more, both online and offline, for greater flexibility. Additionally, the organisation offers in-house scholarships to empower Indian students to pursue their dreams of studying abroad. With a personalised approach, Dollar Dreams ensures a seamless and enriching educational experience for its students.

Role Description

This is a full-time, on-site role based in Hyderabad for a Social Media Content Creator. Responsibilities include developing engaging plans, shooting and producing multimedia content, reels, short-form videos, YouTube videos, podcasts, etc. Write or prepare scripts, captions, post copy, podcast descriptions, or any required text for videos/podcasts/posts. Coordinate with the editor to ensure high-quality, properly formatted, and brand-consistent output. Manage a content calendar: plan when content goes live (reels, videos, podcasts, posts), to ensure regular flow and scheduling.

Adapt content to different platforms (social media, YouTube, podcast platforms, website) and ensure format & tone fit the platform & audience. Collaborate with other team members, e.g. designers, marketing, and editors, to ensure content aligns with the company's branding, marketing strategy and overall goals. Stay updated on trends, formats and best practices for digital content, e.g. new social media trends, audience preferences, SEO, engagement strategies. Monitor content performance: track metrics (views, engagement, feedback), analyse what works, and make improvements / iterate content accordingly. Repurpose content when needed, e.g. convert a video into a podcast episode, a post, or shorter clips to average reach across formats.

Qualifications

• Skills in Social Media Content Creation, Storytelling, and Visual Content Development
• Experience with Social Media Strategies, Campaign Planning, and Trend Analysis
• Proficiency in Content Management Tools and Social Media Platforms
• Knowledge of Audience Engagement, Content Metrics, and Insights Analysis
• Strong communication and organisational skills
• Familiarity with graphic design tools is a plus
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in the education or consulting industry is an advantage