Social Media Content Creator

Company Description

Curricore is a personalized learning platform focused on helping IB students achieve academic excellence while developing real-world thinking and clarity. We work with high-performing students across IB, IGCSE, and A-Levels, offering structured academic guidance, mentoring, and skill-based learning designed for long-term success.

Our approach combines academic depth with clarity, discipline, and purpose helping students think better, perform better, and grow beyond textbooks.

Role Description Social Media Content Creator (Instagram & LinkedIn)

This is a remote, contract-based role focused exclusively on creating high-quality content for Instagram and LinkedIn, targeted at IB students and parents.

You will be responsible for creating mature, insightful, and value-driven content that reflects Curricore's academic credibility and premium positioning. The role requires strong English communication skills, content structuring ability, and an understanding of how to present educational content in a clean, engaging, and professional way.

You will not be working on entertainment or trend-based content. The focus is on clarity, authority, and consistency.

Key Responsibilities

Create content specifically for Instagram and LinkedIn (posts, reels, carousels, captions)

Develop IB-focused educational content (study tips, academic insights, subject clarity, mindset, performance improvement)

Maintain a mature, minimal, and premium brand tone

Write clear, fluent, and engaging English copy aligned with Curricore's voice

Collaborate with the founding team on content ideas and monthly themes

Convert academic concepts into simple, valuable social media content

Ensure consistency in branding, tone, and messaging

Track basic performance metrics and improve content accordingly

Required Skills & Qualifications

Strong command of English writing and communication

Proven ability to create content for Instagram & LinkedIn

Understanding of IB curriculum / IB student mindset (mandatory)

Ability to write clear, structured, and non-generic content

Experience with content planning and storytelling

Basic understanding of reels, hooks, and audience psychology

Ability to maintain a professional and credible tone

Interest in education, student growth, and academic excellence

Good to Have (Not Mandatory)

Experience working with education brands or ed-tech

Basic design or video editing skills (Canva, CapCut, etc.)

Understanding of content analytics and growth metrics

Prior experience handling academic or student-focused pages

Content Style Expectations

Mature, intelligent, and polished

Value-driven (not promotional or gimmicky)

Clear, concise, and well-structured

Focused on IB students, parents, and academic growth

• Clean visuals, minimal fluff, high credibility