Social Media Content Creator

Company Description

ADL Robotics is revolutionizing the future of work by developing innovative, general-purpose semi-humanoid robots designed to automate routine and repetitive tasks. Our flagship creation, the ADL DutiBot, is a trainable and self-learning robotic solution capable of autonomously handling activities of daily living and work functions. With a vision to enhance efficiency and save humanity valuable time and effort, we aim to push the boundaries of robotics innovation. Our mission is to empower industries and individuals with reliable and versatile robotic solutions that transform work processes and improve quality of life.

Role Overview

We're looking for a multi-skilled Content Creator & Copywriter who can own our content engine end to end from scripting and filming short-form videos to writing high-converting email sequences and creating AI-generated visuals. This is a high-impact, high-visibility role for someone who understands how the internet works and wants to grow with a company building at the cutting edge of tech.

We don't just want someone who can produce polished content. We want someone who understands that a well-timed meme can outperform a $5,000 production, and knows exactly when to use which.

Key Responsibilities

Video Content (YouTube & Instagram Reels)

• Film and present on-camera tutorials and reels when needed — but also know when a screen recording with a voiceover, a meme, or a motion graphic will do the job better

• Create YouTube tutorials on practical AI and tech topics (e.g. building websites and apps using Claude Code, Cursor, Bolt)

• Produce Instagram Reels optimised for virality — whether that's a polished talking-head video, an infographic carousel, a meme, or a 10-second screen recording

• Apply proven content frameworks: compelling hook, structured body, clear CTA

• Repurpose long-form content into short-form clips, quote cards, carousels, and memes

• Always ask: what is the minimum effort that achieves maximum output

Video Editing

• Edit content using tools like CapCut, DaVinci Resolve, or Premiere Pro

• Add captions, motion graphics, B-roll, and sound design where they add value — not just for the sake of it

• Create screen recording walkthroughs with voiceovers for tutorial content

• Design simple motion graphics and infographics for concept-based content

• Maintain consistent branding across all formats and styles

Copywriting & Email Marketing

• Write cold and warm email sequences targeting business niches (HVAC, hospitality, yacht charter, etc.)

• Craft high-converting subject lines, hooks, and CTAs that drive replies

• Write personalised outreach emails using research on each prospect

• Develop lead nurture sequences, onboarding emails, and newsletter content

• Write captions, ad copy, and social posts that convert attention into action

AI Content Generation

• Use AI tools to create posters, thumbnails, branded graphics, and short video content

• Proficiency with tools such as Kling, Runway, Grok, HeyGen, Freepik AI, Canva AI, or similar

• Stay up to date with the latest AI content tools and proactively introduce new ones

• Integrate AI into the workflow to increase output without sacrificing quality

Requirements

Must-Have

• Strong understanding of viral content mechanics: hook, body, CTA, pattern interrupts, retention — across ALL formats, not just talking-head video

• Comfortable on camera, but equally comfortable producing memes, infographics, screen recordings, and motion graphics

• Portfolio of email sequences with measurable results (open rates, reply rates, conversions)

• Solid video editing skills (CapCut, Premiere Pro, DaVinci Resolve, or equivalent)

• Hands-on experience with AI content generation tools (Kling, Runway, Freepik AI, Grok, HeyGen, etc.)

• Basic familiarity with AI development tools (Claude, ChatGPT, Cursor, Bolt, etc.)

• Excellent written English — clear, punchy, and persuasive

• A genuine instinct for minimum effort, maximum output — you don't over-engineer content

Preferred

• Active Instagram account with 10,000+ followers and consistent content history

• Experience running or contributing to a YouTube channel

• Familiarity with email marketing platforms: Instantly, Lemlist, Mailchimp, or similar

• Background in B2B content or agency/SaaS marketing

• Understanding of YouTube SEO basics (titles, descriptions, tags)

What We Offer

• Competitive salary with performance bonuses tied to content outcomes

• Full creative ownership — you set the content direction, we back you

• Access to premium AI tools and software

• Fast-track growth as the company scales

• Work directly with the founder — zero bureaucracy, maximum impact

• Remote-friendly with flexible working arrangements

Shortlisted candidates will receive the take-home assignments below. We move fast — expect to hear back within 5 business days.