Social Media & Community Manager

Swichh is India's first prebiotic soda with apple cider vinegar. Zero added sugar. 5g prebiotic fibre. Added Vitamins & Under 30 kcal. No fake ingredients, no marketing spin - just honest, functional goodness in a can.The brand was built by a founder inspired from his own health journey. 

We're looking for someone who wants to do much more than manage social media. This role sits at the center of content, community, influencers, events, and brand-building.

If you're excited about startups, consumer brands, wellness, fitness, and creating culture—not just marketing campaigns - we'd love to talk.

• Own Swichh's Instagram & social media end-to-end.
• Create and manage the content calendar across Reels, Stories, carousels, and posts.
• Write captions and ensure brand consistency across all content.
• Script, shoot, coordinate, or brief content production.
• Be responsible for everything that goes live on Swichh's social channels.
• Repurpose content for YouTube Shorts and LinkedIn. 
• Day to day social media management 

• Create basic social media creatives.
• Edit short-form videos for Instagram and YouTube.
• Coordinate with external designers, editors, or creators when required.

• Build and manage a network of 50–100 nano and micro influencers across Bangalore and India.
• Identify creators across fitness, wellness, food, lifestyle, and health categories.
• Own influencer outreach, follow-ups, relationship management, and content tracking.

• Build relationships with run clubs, gym communities, fitness groups, yoga studios, and wellness communities.
• Identify, source, and execute on-ground activations and events.
• Coordinate Swichh's presence at food festivals, fitness pop-ups, community events, and run club activations.

• Work closely with the founder (Ashish) to build his personal brand.
• Capture founder stories, startup journey moments, behind-the-scenes content, and thought leadership.
• Help turn the founder's journey into engaging social content.

• Prepare a simple monthly marketing report.
• Track content performance, influencer campaigns, community growth, and key learnings.
• Recommend what should be scaled, improved, or stopped.

• Possess a basic understanding of performance marketing concepts.
• Possess a basic understanding of SEO and content discoverability.
• Collaborate with external partners or agencies when required.

• 3 – 4 years of experience in social media, content, influencer marketing, or community building.
• Background in F&B, wellness, fitness, or FMCG startup
• Strong understanding of Instagram and short-form content.
• Good editing skills - CapCut, Inshots, Canva, or equivalent. You shouldn't need a designer for every post.
• Has done influencer outreach independently - not just coordinated with the agency
• Strong communication and relationship-building abilities.
• Highly organized and able to manage multiple projects simultaneously.
• Interest in fitness, wellness, health, food, or consumer brands is a big plus.
• Startup mindset: proactive, resourceful, and ownership-driven
• Has scripted, shot, or directed Reels before - show us the work
• Has a personal Instagram or content presence of their own
• Genuinely interested in gut health, wellness, or fitness