Social Media Branding Associate

Job Title: Social Media Branding Associate

Location: Ghitorni, South Delhi | Work from Office]

Experience: 1–2 Years

About the Role

We are looking for a creative and detail-oriented Social Media Branding Associate to manage and grow our online presence in the real estate space. The ideal candidate will have hands-on experience in creating engaging content, managing social media platforms, and building brand visibility for property listings, projects, and real estate services.

Key Responsibilities:

1. Social Media Management

• Manage and execute content across platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Plan, schedule, and publish posts, reels, stories, and videos aligned with the content calendar.
• Ensure consistent branding and messaging across all channels.

2. Content Creation & Branding

• Create engaging content including property posts, project highlights, client testimonials, and market insights.
• Coordinate with design and video teams for creatives, brochures, and promotional materials.
• Write compelling captions, ad copies, and hashtags tailored for real estate audiences.

3. Campaign Execution

• Assist in running paid and organic campaigns for property launches, open houses, and lead generation.
• Collaborate with the marketing team to promote listings and drive inquiries.

4. Audience Engagement

• Monitor comments, messages, and inquiries; respond or escalate in a timely manner.
• Build and nurture online communities and improve engagement rates.

5. Performance Tracking

• Track social media performance metrics such as reach, engagement, and lead generation.
• Prepare weekly/monthly reports with insights and recommendations.

6. Market Research

• Stay updated with real estate trends, competitor activities, and social media best practices.
• Suggest innovative ideas for campaigns and brand positioning.

Required Skills & Qualifications

• 1–2 years of experience in social media management or digital marketing (preferably in real estate).
• Strong understanding of platforms like Instagram, Facebook, LinkedIn.
• Basic knowledge of paid ads (Meta Ads, Google Ads) is a plus.
• Good copywriting and communication skills.
• Familiarity with tools like Canva, Meta Business Suite, Hootsuite, or similar tools.
• Ability to multitask and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Experience in real estate marketing or property branding.
• Knowledge of local real estate market trends.
• Basic understanding of lead generation funnels.

What We Offer

• Opportunity to work with a growing real estate brand.
• Exposure to end-to-end digital marketing campaigns.
• Learning and growth opportunities in branding and performance marketing.

Thanks!!