Social Media & Brand Growth

Company: GrowBro AI

Job Type: Full-Time

Location: Rohini, Sector 3, Delhi

Work Mode: Work From Office

Working Days: Monday to Saturday

Salary: 20,000 – 40,000 per month + Performance-Based Incentives

Experience: 1–4 years preferred

About GrowBro AI

GrowBro AI is an AI-powered customer engagement platform that helps businesses capture and qualify leads, automate follow-ups, schedule bookings, send reminders and payment receipts, provide personalized support, recover missed opportunities, and run targeted marketing campaigns across WhatsApp, Instagram, websites and apps.

We are looking for a creative, hands-on and growth-focused Social Media & Brand Growth Manager who can take ownership of our complete social media, content and brand growth function.

What You'll Handle

Social Media Management

• Manage GrowBro's Instagram, LinkedIn, YouTube and other relevant platforms.
• Build and manage the content calendar.
• Plan and execute platform-specific content strategies.
• Manage publishing and content distribution.
• Maintain a consistent brand voice across platforms.

Content Creation

• Develop ideas for Reels, short-form videos, carousels, stories and posts.
• Write strong hooks, captions, scripts and CTAs.
• Create content around AI, SaaS, sales, marketing, business growth and customer engagement.
• Identify relevant trends, formats and opportunities.
• Take content from idea → script → creation → publishing → analysis.

Brand Building

• Build and strengthen GrowBro's online brand presence.
• Develop creative campaigns and brand initiatives.
• Turn product features, customer problems and company stories into engaging content.
• Develop founder-led and product-led content.
• Maintain consistency in GrowBro's visual and communication style.

Growth & Marketing

• Develop organic social media growth strategies.
• Experiment with different content formats and distribution methods.
• Explore creator, influencer and brand collaborations.
• Support product launches and marketing campaigns.
• Identify new opportunities for audience and business growth.

Community Management

• Manage comments, DMs and audience conversations.
• Engage with followers and potential customers.
• Understand audience feedback and pain points.
• Turn audience insights into new content ideas.
• Help build an engaged GrowBro community.

Analytics & Performance

• Track reach, views, engagement, watch time, retention and follower growth.
• Analyze content performance and identify what is working.
• Continuously test and improve content.
• Focus on meaningful brand growth rather than simply increasing the number of posts.

What We're Looking For

• 1–4 years of relevant social media, content or digital marketing experience preferred.
• Strong understanding of Instagram, LinkedIn and YouTube.
• Strong creative and storytelling skills.
• Ability to write compelling hooks, scripts and captions.
• Good understanding of short-form video content.
• Strong knowledge of trends and internet culture.
• Ability to independently develop and execute ideas.
• Comfortable taking complete ownership of social media.
• Understanding of social media analytics and growth metrics.
• Strong communication and execution skills.
• Comfortable working directly with founders.
• Startup experience is a plus.

Compensation

20,000 – 40,000 per month + Performance-Based Incentives

The final salary will depend on experience, skills, portfolio, creativity and demonstrated ability.

Performance-based incentives will be provided based on agreed targets and contribution to growth.

Work Details

Monday to Saturday

Work From Office

Office Location: Rohini, Sector 3, Delhi

This is a hands-on role. We are looking for someone who wants to take complete ownership of GrowBro's social media and help build the brand from the ground up.