Job Description
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Social Media Manager/Specialist develops strategies, creates content, manages online communities, and analyzes metrics to grow brand awareness and engagement across platforms like Facebook, Instagram, TikTok, and LinkedIn. Key duties include managing content calendars, crafting copy, running campaigns, and tracking KPIs to align with business goals.
BrainStationBrainStation +3Key ResponsibilitiesContent Creation & Scheduling: Developing, editing, and publishing engaging daily content (videos, images, posts) aligned with brand voice.Strategy & Growth: Creating and implementing social media plans to increase followers, engagement, and website traffic.Community Management: Engaging with users, responding to queries, and managing community reputation across platforms.Analytics & Reporting: Tracking performance metrics (likes, shares, conversions) and adjusting strategies based on data.Trend Monitoring: Staying updated on social media trends, algorithm changes, and best practices. WorkableWorkable +5Required Skills & QualificationsPlatforms: Deep understanding of Facebook, Instagram, TikTok, LinkedIn, Twitter/X, and YouTube.Tools: Experience with scheduling tools (e.g., Mailchimp) and design tools.Skills: Exceptional communication, copywriting, analytical, and creative thinking skills.Education: A degree in Marketing, Communications, or related field is often preferred, though not always required.