Job Description

1 Line JD - A highly hands on and high initiative role for building and brainstorming content for multiple social media handles for the brand

About The Org -

Business Model - B2C - Mostly Online programs with some offering offline immersions in AI certificate courses Funding - Bootstrapped Org Size 300

About The Role -

High Agency role that requires fast execution, and ability to drive loose content ideas into sharp deliverables that align with brand positioning and narrative

Role Name - Social Media Associate Position - Associate / Contributor Problems to be solved -

Set-up a creative bible for all social media content to be flawless, and own the execution from ideas to driving engagement
Be the 2nd brain of the founder and build a robust calendar for social media and a strong brand voice
Grow followers and engagement on Social Pages and set a high creative benchmark for output quality of social media deliverables

Major Roles And Responsibilities

Creative team management. Own execution end to end across Social Media Management, Influencer collaborations, Community Building, Content Strategy
Build a creative engine to brainstorm strategy with the founder, and own the funnel that turns loose ideas into sharp marketing deliverables - Videos, designs, content
Work with and guide a team of video editors, graphic designers, and content writers to drive the right output
Engage with the community on social media and build the community stronger via community focussed events

Candidate Requirements -

1-2 Years of experience or equivalent proof of results in building Social pages
Having dabbled firsthand with strategy and end to end execution of designs, copy, reels.
Hard Skills - Ability to manage content shoots, project management, strategy, copywriting, research
Soft Skills - Should have a strong taste for what's relevant on socials and right for an education brand + should know how to speak the right things to the right audiences + Communication + AI Native + Go-getter + Stakeholder Management

Non-Negotiables -

It's a very hands-on role, not for comfort seekers. You need to be ready to get your hands dirty and write the copy, hook the video, or tweak the script yourself.

Brownie Points for -

The candidate has a strong linkedIn/social game and a strong personality that the team can look up to
Strong patience to work in a high chaos build-and-break environment