Social Media and Brand Executive

We're looking for a Social Media Executive who understands that great social media isn't

about posting more. It's about building a community, creating conversations, and turning insights into sustainable growth.

This role is for someone who loves decoding algorithms, analyzing performance, experimenting

with new ideas, and constantly asking, How do we make this better

You'll own Onsurity's social media presence across platforms, helping shape strategy while

executing content that drives awareness, engagement and community growth. You'll work

closely with brand, design, content and leadership teams in a fast-paced startup where ideas

move quickly and ownership is expected.

If you're someone who enjoys testing, learning, measuring and iterating every day, you'll fit right

in.

What You'll Do

Strategy & Growth

- Develop and execute platform-specific social media strategies aligned with business and brand objectives.

- Build long-term growth plans for LinkedIn, Instagram, X and YouTube.

- Scale social channels through audience-first content, community engagement and data-backed decisions.

- Identify whitespace opportunities, emerging trends and platform updates before they become mainstream.

Content & Campaign Planning

- Own the editorial calendar across all social platforms.

- Brainstorm and develop creative campaign ideas, content series and platform-native formats.

- Partner with designers, copywriters and video editors to bring concepts to life.

- Maintain a high-quality content pipeline and publishing cadence.

Analytics & Performance

- Monitor key metrics including follower growth, engagement rate, reach, impressions, content velocity, click-through rates and audience retention.

- Analyze content performance to identify what drives engagement and what doesn't.

- Build monthly performance reports with actionable recommendations, not just data.

- Benchmark Onsurity's performance against competitors and identify opportunities to

improve.

- Continuously optimize publishing schedules, content formats and distribution strategies

based on performance insights.

Community Building

- Build an engaged community rather than simply growing follower numbers.

- Monitor conversations, respond to comments and identify opportunities to strengthen

audience relationships.

- Foster meaningful engagement across platforms through proactive interaction and social

listening.

- Support founder and leadership social media initiatives to amplify brand reach.

Experimentation & Innovation

- Constantly test new content formats, storytelling approaches and engagement tactics.

- Stay ahead of algorithm updates, platform features and industry best practices.

- Bring fresh, unconventional ideas that help Onsurity stand out in the B2B space.

- Adopt an experimentation mindset where every campaign is an opportunity to learn and improve.

What We're Looking For

- 3-4 years of experience managing social media for a brand or agency.

- Demonstrated success in growing social media communities, particularly on LinkedIn.

- Strong understanding of B2B social media, content marketing and thought leadership.

- Experience interpreting analytics and converting insights into actionable strategies.

- Deep understanding of platform algorithms and content distribution mechanics.

- Strong editorial planning and campaign management skills.

- Excellent copy judgment and visual storytelling instincts.

- Familiarity with AI tools for content ideation, research and workflow optimization.

- Highly organized with the ability to manage multiple campaigns simultaneously.

- Comfortable working with ambiguity in a fast-moving startup environment.

- Self-starter who takes ownership, challenges ideas and proactively identifies opportunities.

Bonus Points

- Experience scaling a B2B SaaS or startup brand.

- Managed founder or executive social media profiles.

- Experience with employee advocacy programs.

- Knowledge of LinkedIn Ads and paid social campaigns.

- Experience running social listening and competitor intelligence programs.

What Success Looks Like

In this role, success isn't measured by posting consistently. It's measured by impact.

You'll be expected to:

- Grow Onsurity's social communities with sustained, high-quality audience growth.

- Improve engagement rates and build an active, loyal community.

- Maintain a strong and consistent content velocity across platforms.

- Turn social media analytics into actionable business and content decisions.

- Create campaigns that spark conversations, not just impressions.

- Build repeatable content formats that strengthen brand recall.

- Keep Onsurity ahead of competitors through experimentation and innovation.

- Make social media a strategic growth channel for the brand, not just a publishing platform.

If you believe social media is about building relationships, shaping perception, and creating

communities, not just chasing viral moments, we'd love to hear from you.