Social Media Analyst

scmai digital

1-3 Years

Madurai, India

Posted 14 hours ago

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Job Description

We Are Hiring: Social Media Analyst (Full-Time | On-Site)

Company: SCMAI Digital

Location: Anna Nagar, Madurai

Job Type: Full-Time, Permanent

Office Timings: 9:30 AM – 7:00 PM

About SCMAI Digital

SCMAI Digital is a premier branding and digital marketing agency based in Anna Nagar, Madurai, serving clients across Tamil Nadu. Backed by 10+ years of excellence in the advertising industry, we specialize in high-impact content creation, ad film production, and performance-driven digital marketing solutions. We are also an active member of the Software Industry Development Association (SIDA), Madurai.

We are looking for a results-driven Social Media Analyst to join our in-house creative team immediately.

Key Responsibilities

Manage day-to-day operations and publishing across Meta platforms (Facebook & Instagram).
Write compelling, trend-aware Tamil and English captions, descriptions, and hashtags for posters and Reels.
Schedule, post, and optimize Reels, carousels, and graphic assets for organic reach and engagement.
Set up, monitor, and optimize paid campaigns: Meta Ads Manager (Facebook/Instagram Ads) and Google Ads.
Generate creative poster concepts and visuals using modern AI image tools via effective prompt engineering.
Track key performance metrics, campaign conversions, and audience insights to refine ongoing strategies.

Candidate Requirements

Experience: Minimum 1 year of hands-on experience handling brand social media pages (Facebook & Instagram). Note: Freshers will not be considered for this role.
Paid Media Expertise: Practical knowledge of Meta Ads Manager, ad boosting, targeting, budgeting, and Google Ads.
AI & Content Tools: Solid understanding of generative AI design tools and prompt crafting for commercial creatives.
Work Arrangement: Strictly full-time, on-site role. Remote or hybrid options are not available.
Location & Availability:Madurai local candidates only. Immediate joiners are strongly preferred.
Bonus Skill: Video editing capability (Premiere Pro, DaVinci Resolve, or CapCut) is a significant advantage.

How to Apply

Ready to build creative campaigns with a leading agency Reach out directly with your updated portfolio/work samples: